We exist to make you smile.
Dissolves stains. Repairs enamel. Stops sensitivity. In a single formula.
All in the world's best tasting toothpaste.
★★★★★ (4.92/5) Join 20,000+ smiling UK customers today.
Powering Smiles Across:
"I've been a dentist for 25 years. I've never been this excited about a toothpaste."
ZING whitens and dissolves stains, remineralises enamel and stops sensitivity - all in one. Free from SLS & Titanium Dioxide. Made in the UK. Cruelty-free & Vegan-friendly. 100% Recyclable.
It's toothpaste, but magic.
Upgrade your enamel. Join over 20,000 smiling UK customers today.
Protein for your teeth.
ZING quickly dissolves tea, coffee and yellow stains, remineralises & protects enamel, and stops sensitivity - in four mouthwatering flavours, so there's no excuse for rushing the brush.
Powered by a powerful combination of Hydroxyapatite, 1450 ppm F, Papain and more - there's a reason dentists love us.
Upgrade your enamel today.
Dissolves stains. Repairs enamel. Stops sensitivity.
The ultimate all-in-one formula. No nasties, no nonsense.
Removes stains, better.
Most whitening toothpastes damage enamel with abrasive particles.
Instead, ZING dissolves stains with low abrasion. Tell your dentist. They'll love it.
Repair enamel, overnight.
ZING remineralises enamel while you sleep. Reduces sensitivity in days alone.
Not like the big brands.
No cruelty. No nasties. No nonsense.
Made in the UK. Vegan-friendly, cruelty-free and 100% recyclable.
No dyes. No nonsense.
Titanium Dioxide and SLS-free.
It's toothpaste, but magic.
We're not like the big brands.
The World's Best Tasting Toothpaste
There's no excuse for rushing the brush.
Citrus-ly Goood.
Our magic formula, with a citrus twist.
Practise what you Peach.
Our best selling formula, in our best selling flavour.
A Classic. Refreshed.
Looks better. Tastes better. Works better.
New Favourite? Apple-solutely.
Don't rush the brush. Savour the Flavour.
100% Cruelty-free. Made in the UK.
Free from the animal fats found in most big brands.
Vegan-friendly. Cruelty-free.
Made in the UK with the lowest carbon footprint possible.
