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We'll never use Titanium Dioxide.

Good for paint. Not for mouths.

If it's white, it's not right.

Titanium Dioxide is a suspected carcinogen, found in paint and banned in food by the European Food Safety Authority.

It's used to make toothpaste look 'white'.

We believe any product that goes in our mouths twice a day should be doing only good things.

That's why ZING is free from Titanium Dioxide, forever.

Because we've got your back.

And your mouth.

(Read more on the ban on Titanium Dioxide here.)

F*ck Cancer.

We're serious about helping those that need it most.

That's why we donate hundreds of tubes a year to those undergoing cancer treatment.

We brush twice a day, everyday. Let's make it mean more.