At ZING, we take an 'only good things' approach.
We apply this to everything we do: our ingredients, our recyclable packaging, our low carbon footprint, our vegan-friendly and cruelty-free formulas, and of course, our work in the community.
That's why this year we're raising vital funds for those that need it most. We're so proud to support an incredible charity whose life-saving work ensures that every young person facing cancer has the best care and support they deserve.
We brush twice a day, everyday. Let's make it mean more.
Less is more.
What is it?
Titanium Dioxide is a white pigment found in paint and banned in food by the European Food Safety Authority.
It's typically used by most big brands to make toothpaste look 'white'.
We choose not to use it for the reasons outlined by EFSA, which you can find here.
ZING is also free from SLS (Sodium Lauryl Sulfate), a foaming agent that dentists may recommend you avoid if you suffer from mouth ulcers and irritation.
We've got your back.
And your mouth.
A formula, for the best version of yourself.
