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Whiten + Repair Enamel. Overnight.

Toothpaste, but magic.

4.92/5* (Trusted by 10,000+ UK customers.)

Whitens, fast. Repairs enamel. Stops sensitivity.

No dyes, no nasties. Cruelty-free. Recyclable. Neurodivergent-friendly. Made in the UK.

It's toothpaste, but magic.

Join 7000+ happy UK customers today.

"I've been a dentist for 25 years. I've never been this excited about a toothpaste."

There's a reason dentists love us. Upgrade your toothpaste today.

Whitens teeth, better.

Most whitening toothpastes damage enamel with abrasive particles.

Instead, ZING dissolves stains with low abrasion.

Repair enamel, overnight.

ZING gets to work while you sleep. Proven to reduce sensitivity in days alone.

Not like the big brands.

No cruelty. No nasties. No nonsense.

Vegan-friendly, cruelty-free and 100% recyclable.

F*ck Cancer.

You shouldn't have to brush with dodgy dyes. Free from Titanium Dioxide, forever.

It's toothpaste, but magic.

We're not like the big brands.

Look good, feel good.

Our science-backed formula, in 4 bestselling flavours.

Citrus-ly Goood.

Our magic formula, with a citrus twist.

Practise what you Peach.

Our best selling formula, in our best selling flavour.

A Classic. Refreshed.

Looks better. Tastes better. Works better.

New Favourite? Apple-solutely.

Don't rush the brush. Savour the Flavour.

100% Cruelty-free. Made in the UK.

Free from the animal fats found in most big brands.

Vegan-friendly. Cruelty-free.

Made in the UK with the lowest carbon footprint possible.