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Whiten + Repair Enamel. Overnight.

Toothpaste, but magic.

4.92/5* (Trusted by 10,000+ UK customers.)

Whitens, fast. Repairs enamel. Stops sensitivity.

No dyes, no nasties. Cruelty-free. Recyclable. Neurodivergent-friendly. Made in the UK.

It's toothpaste, but magic.

Join 7000+ happy UK customers today.

Your enamel's never looked better.

Now that's something to smile about. Join 10,000+ UK customers today.

Whitens teeth, safely.

Whitens and dissolves stains with low abrasion. Powered by Hydroxyapatite and Papain.

Repair enamel, overnight.

ZING gets to work while you sleep. Proven to reduce sensitivity in days alone.

Not like the big brands.

No cruelty. No nasties. No nonsense. Vegan-friendly and 100% recyclable.

F*ck Cancer.

You shouldn't have to brush with dodgy dyes. Free from Titanium Dioxide, forever.

Loved by dentists. Cruelty-free & Vegan. 100% Recyclable. Made in the UK.

Look good, feel good.

Our science-backed formula, in 4 bestselling flavours.

Citrus-ly Goood.

Our magic formula, with a citrus twist.

Practise what you Peach.

Our best selling formula, in our best selling flavour.

A Classic. Refreshed.

Looks better. Tastes better. Works better.

New Favourite? Apple-solutely.

Don't rush the brush. Savour the Flavour.

100% Cruelty-free. Made in the UK.

Free from the animal fats found in most big brands.

Vegan-friendly. Cruelty-free.

Made in the UK with the lowest carbon footprint possible.