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"It's Magic. I'm Obsessed."

Get whiter, brighter, stronger enamel today.

4.92/5* (Join 1000+ customers.)

Whiter. Brighter. Stronger. It's Magic.

ZING uses cutting-edge science to rapidly whiten and repair enamel, and stop sensitivity.

One amazing formula. Four incredible flavours.

It's Mouth Magic.

Whiter. Brighter. Glossier Enamel.

Zero Sensitivity. Let science work its magic.

F*ck Cancer.

You shouldn't have to brush with dodgy dyes.

Free from Titanium Dioxide, forever.

Vegan. Cruelty-free.

100% Recyclable. Made in the UK.

Clean ingredients. Zero compromises.

Citrus-ly Goood.

Rapid whitening technology. Repairs enamel. Stops sensitivity.

Practise what you Peach.

Our best selling formula, in our best selling flavour.

A Classic. Refreshed.

Looks better. Tastes better. Works better.

New Favourite? Apple-solutely.

Upgrade your routine.

Recyclable. Cruelty-free. Vegan-friendly.

Shouldn't every toothpaste be?

Vegan-friendly. Cruelty-free.

It goes without saying.

But we've said it anyway.