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Toothpaste, but magic.

Clinically proven ingredients to whiten and repair enamel.

10,000+ smiling customers.

100+ dental practices.

And we only launched this year.

We're not like the big brands.

Our aim isn't to churn out the cheapest formula using the cheapest ingredients.

ZING uses quality, clinically-proven ingredients to safely whiten and repair enamel, without any of the chemicals often found in 'big brand' supermarket toothpastes.

No dyes, no SLS, no animal fats, no cruelty, with 100% recyclable tubes, all made in the UK. Unlike the big brands.

Oh, and in 4 amazing flavours, so there's no excuse for rushing the brush.

Join 10,000+ happy customers.

Get whiter, brighter, stronger enamel today.

How does it work?

Clinically-proven to remineralise enamel, stop sensitivity and restore natural gloss.

Discover the science behind ZING:

  1. Hydroxyapatite: Preventative, Restorative & Regenerative.
  2. Reducing Hypersensitivity
  3. Prevention & Remineralisaton

Stocked in 100+ dental practices.

No dyes. No nasties. No cruelty.

Free from Titanium Dioxide, SLS, and animal fats. Unlike the big brands.

Made in the UK.

100% Recyclable. Cruelty-free & vegan. With a lower carbon footprint vs big brands.

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