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Toothpaste, but magic.

Clinically proven ingredients to whiten and repair enamel.

"I've been a dentist for 25 years. I've never been this excited about a toothpaste."

Loved by dentists. And everyone else.

We're not like the big brands.

Our aim isn't to churn out the cheapest formula using the cheapest ingredients.

We exist to make you smile with beautiful products that look better, taste better, and work better.

ZING uses quality, clinically-proven ingredients to safely whiten and repair enamel, without any of the chemicals often found in 'big brand' supermarket toothpastes.

No dyes, no SLS, no animal fats, no cruelty, with 100% recyclable tubes, all made in the UK. Unlike the big brands.

Oh, and in 4 amazing flavours, so there's no excuse for rushing the brush.

Just because it's important, doesn't mean it has to be boring.

Switch to ZING, and join 10,000+ happy customers.

Get whiter, brighter, stronger enamel today.

How does it work?

Clinically-proven to remineralise enamel, stop sensitivity and restore natural gloss.

Discover the science behind ZING:

  1. Hydroxyapatite: Preventative, Restorative & Regenerative.
  2. Reducing Hypersensitivity
  3. Prevention & Remineralisaton

Stocked in 100+ dental practices.

No dyes. No nasties. No cruelty.

Free from Titanium Dioxide, SLS, and animal fats. Unlike the big brands.

Made in the UK.

100% Recyclable. Cruelty-free & vegan. With a lower carbon footprint vs big brands.

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