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Vegan. Cruelty-free. Made in the UK.

Isn't all toothpaste cruelty-free?

No. Unfortunately, many common supermarket toothpastes contain animal fats in the form of glycerin.

Brushing your teeth with animal fat? No thanks.

Instead, ZING uses vegetable-derived glycerin.

With an instantly recognisable silky smooth texture.

No animals. Zero cruelty.

Because we believe your toothpaste should be doing only good things.

That's Mouth Magic.

High quality.

Low carbon footprint.

Many supermarket toothpastes travel the globe before ending up in your bathroom.

Your toothpaste shouldn't have more air-miles than you.

ZING is designed, developed and manufactured in the UK.

Our tubes are 100% recyclable, and we've done away with all unnecessary packaging.

Join a community of 1000+ happy customers.