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Whiter. Brighter. Stronger.

Your enamel's never looked better.

Here's something you never knew about whitening toothpastes.

Traditional whitening toothpastes are abrasive.

That's because they work by literally scrubbing the stains off your teeth.

Over time they also wear down your enamel. And enamel, once gone, doesn't come back.

Dissolve stains, fast.

Instead of wearing down your enamel, ZING uses an enzyme whitener that dissolves stains instead of scrubbing them.

That means whiter teeth, and stronger enamel.

Whiter teeth. Stronger enamel.

It's Mouth Magic.

Your enamel's never looked better.