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The Science behind the Smile.

Clinically-proven ingredients to make your dentist smile.

"I've been a dentist for 25 years. I've never been this excited about a toothpaste."

Whiten + Repair Enamel + Stop Sensitivity

In a single formula.

Here's something you never knew: most big brand whitening toothpastes destroy enamel.

That's because supermarket whitening toothpaste use abrasive particles to scrub stains.

These toothpastes are so abrasive they actually wear down the enamel itself, causing pain and sensitivity.

That's why dentists never recommend cheap whitening toothpastes.

It's also why it's near impossible to find an effective toothpaste that whitens and repairs enamel and stops sensitivity, as cheap ingredients work against each other.

How's ZING different? We don't skimp on quality.

We're not like the big brands.

Our aim isn't to churn out the cheapest product with the cheapest ingredients.

Instead, we use quality, clinically-backed ingredients that whiten, remineralise enamel and stop sensitivity, all in a single formula.

Here's how it works:

Whiten, fast. And safely.

Instead of wearing down enamel, ZING dissolves tea and coffee stains with low abrasion using an enzyme called Papain. Unlike big brand whitening toothpastes, ZING is low abrasion, and formulated to whiten and remove stains safely and effectively, every day.

Repair enamel. Stop sensitivity.

So, can you repair enamel? Well, you certainly can't regrow it, but you can repair enamel using the mineral it's made from.

Our enamel is made from a mineral called Hydroxyapatite.

Brushing with a Hydroxyapatite toothpaste helps to remineralise and repair enamel by filling the tiny holes in the surface of the tooth.

(These holes are often the cause of pain and sensitivity as, when left untreated, they expose the underlying dentine.)

ZING contains Hydroxyapatite to repair and remineralise enamel, and stop sensitivity.

The best bit? ZING gets to work immediately and improves sensitivity in just a few brushes.

It's toothpaste, but magic.

"I've been a dentist for 25 years. I've never been this excited about a toothpaste."

Join over 10,000+ happy UK brushers. Switch to ZING today.

Your enamel's never looked better.

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