Greig R.
Its early days but on first tube nomal mint one ,and I can clearly see the start of some staining coming off.I love the fact its got no nasty chemicals in ,being that your mouth is absorbing anything thats in it .The minty taste is refreshing, the front of my teeth feel loads smoother and clean feeling ,wheather it hardens enamel ill see early days too maybe after 3 or 4 tubes on subscription but im confident it will .
Thyrone M.
Amazing my teeth are the whitest they have been in a while and I love the flavours. Also helped with my sensitivity!! I'm a fan of this toothpaste
Lucy S.
Have only used the mint one and the apple one so far - both delicious and my teeth are definitely whiter and pain free. Love this toothpaste
Anthony B.
Excellent
Brushing teeth never felt so good.
No longer a chore!
Julie H.
This stuff is the bees knees of toothpastes! Cleans, whitens and tastes amazing!
Zoe A.
I love it! My teeth feel whiter and really happy I gave it a go. I wasn’t fully comfortable using hydroxiapatite only so the fact this has fluoride without any nasties makes Zing my new toothpaste! Thanks guys - can you do a kids one with less fluoride please? X
Andrew A.
Great toothpaste leaving my teeth feel nice and fresh
Graeme P.
When I tried the Zing Starter Pack I was genuinely impressed. Each of the four varieties has a fresh, clean flavour and none of them tastes harsh or artificial. It doesn’t foam very much, which is a welcome relief for me as I often retch with other toothpastes. It leaves my mouth feeling clean, without that dry after-effect some toothpastes have.
The packaging is simple and well thought out. I’ve been using it since January 2025 and while I haven’t noticed any difference in teeth whiteness, the fact that it doesn’t make me sick is a godsend.
Sarah O.
Very fussy grandchildren love using this toothpaste which supports them to clean their teeth without a fuss. The adults also enjoy using it.
Julie S.
Seems to be helping generally but early days
Hoping it will be for the long term
Thank you
Lorna K.
I’m totally smitten with Zing toothpaste. Having allergies to many other brands, Zing is kind, refreshing and cleans my teeth brilliantly!
Clare M.
Great toothpaste - nice to try different flavours. I can see a difference in how white my teeth are and they feel really clean
vicky l.
I bought the starter pack thinking the kids would like the non minty flavours but that I would only like the mint one, but I absolutely love the fruity ones! And we have all noticed our teeth looking whiter which I'm really happy about. I will only buy Zing from now on.
Siobhan P.
I was sceptical, I'm now fully converted
But I've been pleasantly surprised! Due to having anorexia for more than a decade my gums have really suffered. I've severe periodontal disease and at the age of 40 that's terrifying. I see a hygienist 4 times a year to help combat any more progression but have always struggled to stop my gums bleeding.
I bought this on a whim of "I might as well try what's the harm?" After 1 month my gums barely bleed, my calcification has decreased and my hygienist asked what I'd changed she was so impressed with the difference from my last visit 3 months ago.
Claire K.
Excellent product. The flavours are amazing and I'm very happy with results.
Will certainly buy again.
Nichola S.
Love the taste, great to try them all. Peach is a favourite. But it isn’t cheap
Chris D.
I'll admit it. I was dubious at first. After all, who hasn't bought a 'game-changing' product online only to feel short-changed when it arrives? However, Zing toothpaste is different - very different. First, you'll be blown away by the amazing flavour. Next, you'll find your teeth feel much less sensitive (unlike other well-known brands on the market which claim to do this). And finally, you'll notice your teeth glistening as if a coffee or red wine had never passed your lips! In fact, spread the word - Zing actually *is* a game-changer.
Natalie F.
Will stick to the mint flavour or lemon in the future. Nice toothpaste.
Dani P.
Love the flavors! Great toothpaste
Clare H.
Excellent product , really whitens teeth and cares for gums . The flavours are gentle and not overpowering .I can’t go back to supermarket toothpaste after trying yours. Even looking forward to telling my dentist about Zing!
Mark A.
Great flavours, takes a bit of the hassle out of getting my kids to brush their teeth ♂️
Andy D.
Great taste, cleans really well, highly recommend Zing!
Adam C.
I wasn't sure about Zing but loved that it's made in Britain and was intrigued by the funky flavours... needless to say, I'm glad I gave this toothpase a try.
I've used two tubes so far, original and Apple & Kiwi... both the best tasting toothpaste I've ever used. Also, I have sensitive teeth and using Zing has kept symptoms at bay.
All in all, very happy and my teeth feel great!
Miss
Only used 1 flavour so far but if the lemon is an indicator, then its s winner. The lemon is lovely & leaves a great taste in my mouth
Louise G.
Great flavours and have noticed fewer mouth ulcers since using
Gillian T.
Great flavours, will need to see how the whitening does over the next month or so.
Kate M.
I’ve only tried the lemon flavour so far - I was sceptical about different flavoured toothpastes before trying it but it’s surprisingly nice! Looking forward to trying the other flavours and will definitely get this one again.
Kim B.
Fantastic toothpaste!
Teeth her lovely and white.
Love the flavours especially the lemon and apple and kiwi.
Macey M.
Lovely flavours. Can feel the difference in tooth sensitivity so will keep using.
Elizabeth W.
Good taste, prefer that it doesn't froth like other toothpastes
J B.
Tastes great and leaves teeth feeling beautifully clean!
Peace of mind knowing no nasties lurking within. Love it.
Kassi E.
I was sceptical but I really love this toothpaste. It’s made a genuine improvement to my teeth, they’re whiter and feel cleaner. I was prepared to dislike the fruity flavours but they are so mild and lovely I will definitely be purchasing again.
Mrs A.
Fine so far, mint is quite mild, haven't had a chance to try the other flavours, can't say I've noticed my teeth being any whiter.
Celia D.
Very happy with Zing - love the various flavours, it’s a nice change from boring mint. Not overly foamy so no need to rinse either.
Ash L.
Having used other hydroxyapatite toothpastes for some time, these definitely are kinder and gentle on the teeth, coming in an array of amazing flavours. Happy customer!
Amber P.
Absolutely love ZING. The flavours are amazing, and my sensitivity has really reduced since I’ve been using it as well. I definitely won’t be going back to my old toothpaste. The taster pack is fantastic. Especially since it’s so hard to choose a favourite from the amazing flavours!
Jennifer
Fantastic toothpaste. It's gentle but effective and I've really noticed a lightening in the colour of my teeth - as an avid black coffee drinker, this is no mean feat.
Emily jane B.
Fantastic toothpaste suitable for all the family. My sensitive teeth have improved dramatically and teeth feel super clean. My son dislikes most toothpastes and loves the apple and kiwi flavour - will definitely order again! Thank
Helen G.
My teeth have never been so white or felt so clean - well not since I was young anyway. I love the flavours although mint is my favourite for the morning clean. It is rather expensive for a 73 year old pensioner but I'm trying to look after my teeth myself as we can't get an appointment with a NHS dentist. Zing seems to be good for my gum health also. Thank you!
Susan T.
I really like this toothpaste as it’s not too strongly flavoured
Maxine R.
My son hates mint and ZING means no more fighting about cleaning teeth. RESULT!!
Kirsty M.
I bought the starter pack for my daughter who is very picky to toothpaste taste, as a family we all tried the flavours, lemon and mint are our favourites so far and loving the new whiter teeth and great flavours
Wendy L.
My teeth look and feel so much cleaner with this toothpaste. I’m completely blown away and I’m a total convert! Highly recommend.
Peter B.
No sensitivity and great clean. Love the flours, my 11 year old particularly loves the peach. Great product
Juliet M.
Amazing flavours, cleans and really does help to whiten stained teeth and above all hoorah for being the first product I've found that doesn't irritate the skin in my mouth and cause it to peel!
Vivian M.
Makes my teeth feel stronger and cleaner !
Tina C.
Truly does what it says on the tin (or tube!). Teeth are whiter, no sensitivity and good knowing it’s not full of harmful products
Julie A.
Wasn’t sure I would like the lemon one but by goodness it is so zingy and leaves your mouth feeling lemony fragrant all day.
Sarah
Really happy with this. I’ve been suffering recently with really bad sensitivity on certain teeth. This seems to have removed part of it, and I’ve only been using it for 2 weeks. I’m hoping with more use it will continue to improve the sensitivity on the worst of my teeth.
Rebecca D.
The soft lemon tastes amazing and we noticed our teeth getting whiter within just weeks!
Lesley R.
Great toothpaste with unique lovely flavour and fresh cleaning.
Mr
Absolutely love this product & I enjoy the various flavours.
Graeme P.
Tried the Zing Starter Pack recently, and I have to say it’s a refreshing change. From the moment it arrived, it felt like a considered product. The packaging is simple but smart, and all four tubes arrived in perfect condition.
The toothpaste itself? Surprisingly pleasant. I left the Original Mint until last as I thought I wouldn't like the other flavours as much, but I ended up enjoying them all equally. Not one of them is overpowering or disgusting. It cleans well, and doesn't foam too much—a problem I've experienced with a lot of other brands as it often makes me retch.
If you're looking to switch up your oral care routine with something that’s straightforward, well-made, and a bit more enjoyable to use, the Zing Starter Pack is well worth a try. The only real downside for me is the price.
Jamie G.
Teeth feel stronger
Alison
I’ve tried the mint so far and I love it. Great taste and nice texture (no grittiness, foams well). After struggling to whiten my teeth for years, I’ve been using this for only a week and can already see my teeth are less stained.
Alex N.
It’s great to find toothpaste that does all the right and safe toothy things, has great flavours (the mint is a bit too strong for our ND family, but we really love the fruity flavours), AND is vegan and cruelty free.
We haven’t noticed a change in the whiteness of our teeth, but the other things make up for that. Sold.
Cristina F.
Everyone at home loves it!
Wendy C.
Very impressed with the whole collection. Teeth feel whiter and more solid looking.
All flavours are nice,
Deborah R.
This has definitely helped with my sensitivity and I’m sure my teeth are whiter. Will be ordering again
Sharon
Onlyvtried the lemon one so far but I love it. Super quick delivery too
Amber H.
Despite all claims on social media, this doesn’t leave a clean feeling and most importantly if you use sensodyne, do not replace it with this. It makes the sensitivity a lot worse. My starter pack went to waste.
Simon C.
Great at lifting coffee stains! Great selection of flavours too!
Christine D.
Great toothpaste really like lemon !! Will buy again
Danielle
Really noticed the difference when I went back to another toothpaste (didn't even realise my teeth were that sensitive!) so I'm here to stay! Plus the kiwi flavour is a TREAT.
Kendra M.
Super toothpaste. Teeth are whiter and less sensitive. Really like the flavours with the peach being my favourite.
Maria b.
This definitely helps your enamel, compared to the whitening toothpaste I’ve tried before.
Hannah N.
I love getting the different flavours of Zing in each pack. They all taste nice and they're a massive help with tooth sensitivity.
Gilly P.
This toothpaste really works. My teeth are much less sensitive compared with using the leading brand.
Not so foamy either and I love all the flavours.
Whiter teeth too.
kevin
Still too early to tell but I have tried the peach flavour and I like it
Lucy R.
This toothpaste has massively reduced the sensitivity of my teeth.
patricia W.
Tried the mint and lemon flavours so far and love them both. Teeth feel clean and not messy like some natural toothpaste I have tried. A pleasure to use!
Rachel P.
Love this toothpaste. The flavours are all great, especially the lemon if you don’t like your toothpaste too sweet-tasting.
Pamela M.
My children are neurodiverse and toothpaste has always been a bit of a battle, but with Zing my kids have all found flavours that they live (all different of course!). I used it myself and I can see a noticeable difference in all of our teeth. Less stains, feels fresh and our tooth health has definitely improved!
N G.
I Had awful sensitivity and tried many brands to no effect.
Was recommended this product by my dentist and can truly say it did the job!
M A.
I love the feeling of gentle , efficient tooth cleansing....and the different tastes are great too!
Leigh D.
Love it especially the mint, mouth feels Dentist clean afterward would defo recommend
Liam V.
Lovely clean teeth and tastes great
Rachael
Great product, teeth feel smoother and look whiter
R E.
Suffered from extremely sensitive teeth and also had staining on my teeth from curry and red wine. Was previously using prescription toothpaste prescribed to me by the dentist. It had stopped working. Zing popped up on social media and I thought lets give this a go. It worked immediately. Sensitivity gone and after a week the stains gone as well. Highly recommend. Lemon my favourite flavour!
Deborah D.
It’s rather pricey but the flavour I’ve tried so far (apple and kiwi) is good and do think that my teeth seem less stained.
More foamy than ideal given that it’s SLS free but I guess this is just something unavoidable in toothpaste. It must be what most people like.
I was rather disappointed with their 20% off next purchase offer for leaving a review. I left them a review on their site but all I got was a ‘thank you’ and no discount. This is actually my second review for a lower 15% discount, as though I hadn’t already given one. I’ve added a photo this time to see if that helps. It all seems a bit scammy but here’s hoping.
Catriona M.
Great toothpaste, mouth feels clean.
Joy C.
Amazing toothpaste! Zing wakes your mouth up with its fresh fruit flavours!
Angela N.
My teeth feel really clean and love the different flavours
Joanne B.
Love EVERY flavour and my teeth are so much whiter!
Helen L.
Love Zing toothpaste for making my teeth whiter and stronger.
Claire S.
I was dubious about the taste and didn’t know whether it would be as good as they say, but thought it was worth a try.
I needn’t have worried. Why haven’t I been using peach flavoured toothpaste my whole life? And how can it be simultaneously fruity, but then leave a fresh, zingy taste in my mouth like a mint paste?
As for the clean - my teeth are whiter than they have been for a few years for sure and it was notable after just a couple of days. Big fan!
Julie P.
I really like the fruit flavours, they’re very soft and not too overwhelming
Helen A.
I’m only on my first tube of the starter pack. The mint flavour is really good and my teeth do seem to be getting whiter!
Customer
I love the fact that it hasn’t got the nasty stuff in it, and it is much better than my previous brand. Teeth feel cleaner, love the taste too.
Fiona M.
I really like the way it feels in my mouth - even the mint isn’t as overpowering or a ‘strong’ as regular toothpaste. My teeth feel clean - I am really pleased that I tried the sample pack - no favourite flavour - yet! will definitely keep using Zing.
Kyle W.
My girlfriend and I love the variety of flavours and we can see and feel results. As you guys say on the box, savour the flavour!
Sonia C.
Fantastic, love this toothpaste! Great flavours and great toothpaste, never going back to my old one!
Heather C.
Completely different to normal Toothpaste, lovely flavours, like the apple and kiwi best
Steph E.
Tastes lovely and fresh and really lives up to the hype! My teeth feel cleaner and less coated than my old toothpaste left them with less staining.
I’m allergic to an ingredient in some toothpastes, my dentist says it’s probably sls, and experience sloughing but this hasn’t happened with Zing.
Grace M.
So far I've only used one flavour but it seems to work well to prevent sensitivity which was my main problem. The flavour is good and my mouth feels fresh. I'm glad to not have all the chemicals in my system.
Sheryl W.
All flavours are a refreshing change from the usual mint. Pleasant to use.
Louise G.
Love these toothpastes! Great flavours andI've noticed a reduction in sensitivity and mouth ulcers / irritation.
Lindsay A.
I decided to give this a try for my tooth health although I had reservations about the price and flavours.
I am sold! My mouth feels so fresh and my teeth look whiter . I absolutely love it.