Sharon L.
Absolutely loving this toothpaste! The flavours are amazing and it helps my sensitive teethe.
Lynn K.
I love the feel of my teeth after cleaning. I can really see a difference in the colour of my teeth, even after one month. I am very happy I purchased Zing toothpaste.
Janet G.
Lovely taste to all toothpastes, nice change to mint.
Not sure that it is making much difference to whiteness or helping with sensitivity however. Maybe need to give it a bit longer.
Milena W.
So far, this seems to work well, my staining seems reduced. I am not sure whether my sensitivity will remain reduced but time will tell.
Customer
Nice flavours and feel really clean after use
Alison Van Den B.
Great taste, teeth feel really clean after brushing
Karen T.
I love the flavour of the soft lemon and peach. Such a change from the boring flavours of other toothpastes. I really look forward to brushing my teeth with Zing and can't wait to try the other two flavours.
Sasha S.
Love trying the different flavours. I didn't think I'd enjoy fruity toothpaste, but it works and tastes great.
Lucy A L.
Was a bit skeptical at first, with so many companies flooding the market with new wonder products. But we love this toothpaste, I’m a bit old school and prefer the mint over the flavours, but the lemon is zingy and a great wake up in the morning.
My mouth and teeth feel so much cleaner and I’m sure my teeth are whiter too, time will tell.
Matthew
Product works a charm, only used orginal mint so far, my order was wrong and i emailed then and they were abke to fix it within a flash and they were extremely friendly
Mary L.
I like it so far - need a little more time before I decide how effective it is
Violet T.
Never thought I'd like fruit flavoured toothpaste but when I ran out of the peach flavour I missed it!
Philippa M.
I’ve only tried the lemon toothpaste so far but it’s lovely.
Julianne G.
Switched the whole family to it, I like the mint, everyone else likes the lemon and kiwi and apple. So far so great, I like that it doesn't foam up and fill your mouth like conventional toothpaste, I also like that it doesn't clog up the sink with as it doesn't go lumpy. It takes a bit of getting used to not washing your mouth out after brushing (key to the re-mineralising), but we're used to it now.
Simon
Best toothpaste n the market.
Peter T.S. R.
A really good toothpaste; it has made such a difference to my teeth . . . whiter and stronger.
Mary D.
I am so very pleased with Zing. The toothpaste has exceeded my expectations. I am 65 but now my teeth are whiter than they’ve been for years. Keep up the good work.
Joanna K.
Lovely flavour toothpaste, not too minty, which is what I need.
Sara S.
Love it - realise how much I hate mint, and so it was lovely to get different flavours. It's also not 'nasty foamy'. Big hit with me!
Deborah T.
Zing, is brilliant at removing tea and coffee stains and I have also noticed it as cut down on sensitively.
Joanna
Really like this so far, great taste, fingers crossed it helps my tooth enamel
Jennifer W.
Great tasting but, more importantly, this toothpaste actually works.
My teeth look and feel cleaner than they have for a long time.
J L R.
I love Zing toothpaste, my teeth are definitely whiter and brighter with continued use, and it never feels abrasive.
Shion V.
Great flavours perfect for everyone helps whiten teeth as well. Bonus...
Davina P.
Great toothpaste!
Kim G.
Good short term awaiting longer term results
Catherine M.
I was worried about the flavours but shouldn't have been, they are not too sweet and very nice.
Would definitely recommend
Kay D.
Zing has really helped my BMS ( burning mouth syndrome ). I will be using it all the time now. Only tried apple & kiwi - love the gentle flavour. Looking forward to trying the other flavours.
Customer
I finally got my teeth straightened and as part of the package, I was given peroxide to whiten my teeth. I did think about using it, but it doesn't make sense to me to put chemicals on my perfectly healthy (but sensitive) teeth that aren't naturally present. My teeth aren't stained, but they naturally vary in colour - the canines are a bit yellower, which I don't love.
Zing is more pricey than my old toothpaste, but my teeth way less sensitive and gleamingly healthy. Will my canines get whiter? Me and my shiny happy gnashers will wait and see.
Kari S.
Great toothpaste. I love the mint. Kids love the peach. All of us happy.
Tiggy W.
Love these toothpastes! I use the mint and the lemon in the mornings and the peach and apple & kiwi in the evenings.
Have noticed that my teeth are definitely a shade or 2 whiter and a lot less sensitive (which was my main need to change toothpastes)
Will be ordering again soon!
Mary C.
Love this toothpaste Wasn’t sure if I would but I really like it. My teeth are whitish anyway but I’ve seen an improvement
Karen S.
Love the different flavours and I can really feel and see the difference already!
Jean A.
The lemon one is my fav!! I love how all the flavors are still refreshing with a hint of mint as I think that is required for a toothpaste to feel like a toothpaste . Still unsure about the whitening part but we'll see.
Geri A.
Nice fresh taste. Teeth feel cleaner and look cleaner.
Miss
Realky like the starter pack. I have only tried one flavour thus far but its good.
Samara T.
I started noticing the effects within days - my teeth are definitely whiter, and the flavours (while unusual) taste great!
Lawrence H.
Within a week of starting to use Zing the sensitivity around one of my teeth had gone .
Angie B.
Great toothpaste and flavours. Definitely buying more
Fiona U.
Nearly finished our first tube, living this toothpaste so much
Michael d.
Great taste and I have seen an immediate improvement in my teeth.
Louise C.
So far I've only used the lemon Zing. It's lovely and fresh. I will definitely have this one again! Can't wait to try the other flavours!
Lauren T.
I was using Spotlight whitening toothpaste for a while and noticed I had a brown stain forming on my front tooth. I switched to Zing and it disappeared within 2 weeks. This is my regular toothpaste now. Yes it's expensive, but it's worth it.
Simone harper S.
Love the apple and kiwi and peach,not so keen on the lemon and mint is not really for me
Katrina L.
Was recommended-
Love this toothbrush, my teeth are very clean, bright & white with no chemical treatment
Shirley T.
So far I have only tried the lemon, but it is easily the best flavour toothpaste I have ever used, and friends have commented that my teeth look great recently
Tiziana B.
Zing toothpaste is fantastic! It really gives a good thorough clean and I love the mint flavour - even my partner has started using it too!
Nicky L.
Was a little sceptical as wasn’t too sure about the tastes , but really love the tooth paste .
Emma P.
The lemon one is lovely. Teeth feel very clean afterwards. Been using it now for a few weeks and have had no sensitivity either. Great product will be our new toothpaste from now on
Maureen D.
Love it, love it. Husband has mouth issues due to medication. He benefits from this high quality toothpaste.
Deborah T.
Got my first order of the mulitpack, so that I can try them all, have started with the apple and kiwi, so far I like it. Leaves my teeth feeling really clean and they are starting to look whiter. Love the taste, it makes a change from the usual mint, and it doesn’t burn my mouth
Mildred B.
Absolutely love this toothpaste. I have very sensitive teeth and it really relieves that. Also my teeth are so much whiter since I’ve started using it. I love the lemon flavour. Really is zingy and wonderful. Amazing toothpaste!
Ruth W.
Really impressed! Took me a while to get used to non-mint flavours but an instant hit with my teenager, which I’m really pleased about. Will be ordering more…
Andrew C.
I wasn't really sure when I bought the Zing starter pack, after all don't all toothpastes make the same claim.
But 3 weeks in... it works. My teeth are definitely a little whiter, and it's helped with sensitivity.
Give it a try. I don't think you'll be disappointed.
Nicole J.
It’s a different kind of toothpaste - nice flavours, yet to see any difference from regular shop bought toothpaste though.
Denise L.
Amazing, truly. I was a little skeptical. However, gave it a try based on other reviews. Struggled with sensitive teeth in the last few years. Tried the paste prescribed by the dentist, but wasn't happy with the ingredients.
I've been using this for approx 4 wks & sensitivity has completely gone & gums healthy. Only tried the lemon do far, very nice!
Steve M.
Really nice toothpaste!!
Julie
Great product quick delivery
Nicola K.
This toothpaste does as it claims. My teeth are visibly whiter. I love the range of tastes, makes a nice chance to mint. Would highly recommend
Gavin K.
I was a bit dubious as you see all sorts of claims about tooth care in online ads, but wasn't pleasantly surprised by Zing. Whilst I will say the whitening isn't quite as drastic as the claim, it certainly has made a small difference. The main thing I have actually noticed is no more sensitive teeth, it has been an issue for me for a long time and I have tried all sorts of toothpastes that say they fix it but none ever have until now. Genuinely after just a few days brushing with Zing no more sharp pain when eating or drinking something cold, for me that alone is enough that I will buy the product again.
As a last note, don't be put off by the fruity flavours, I thought it seemed odd too but got the 4 pack with all the different flavours anyway. Mint is just standard, nice gentle minty flavour not over the top like some toothpastes can be. The only other I have tried so far is the lemon, which is lovely! Again it's quite gentle not like super sour lemon or anything. Looking forward to trying the other flavours!
Rachel H.
Lovely flavours and my tooth sensitivity has completely gone!
Karen M.
My teeth have been getting increasingly sensitive as I get older. I’m super impressed by the difference this toothpaste has made. I love the mint flavour and my 8 year old and 10 year old love the fruit flavours. I will definitely buy again.
Jules W.
I was a bit sceptical but it arrived and my first brush was mind blowing!
I was scared to use teeth whitening paste as my enamel is destroyed and didn’t want to make it worse so my teeth were stained and looked old.
One brush and the stains were gone!!! I could see where I hadn’t cleaned properly as the staining was still there so the following brushes I worked hard on these areas and my teeth look amazing!!!! They feel so strong and smooth.
Definitely subscribing to this product.
The lemon flavour is fab. Totally transformed my smile- thank you!
Rachel M.
I’m not a fan of minty toothpastes and often find I rush cleaning my teeth. I LOVE Zing!! Have so far I’ve only tried the peach flavour from my starter pack, because the tube has lasted ages. My teeth feel so much cleaner and look less stained already. I can’t stop running my tongue along them - they feel so clean, shiny and polished!
Lisa S.
Makes a nice change to have subtle flavours other than mint. Very happy with the toothpaste and will continue to use.
Alison W.
My teeth feel clean and even a little brighter/whiter.
I don’t know how I will be able to quantify the benefit to my enamel as advertised
Patrice L.
Great tasting toothpaste!
Gwen M.
Really like this toothpaste. Traditional mint pastes have always given me the ick but these taste lovely and seem to be doing a lot of good for my teeth.
Lauren P.
Nice flavours and cleans teeth well.
adrian d.
I initially bought for myself after hearing about the nasty toxins in toothpaste. Now all the family seem to be taking it. Love the peach.....
Greig R.
Its early days but on first tube nomal mint one ,and I can clearly see the start of some staining coming off.I love the fact its got no nasty chemicals in ,being that your mouth is absorbing anything thats in it .The minty taste is refreshing, the front of my teeth feel loads smoother and clean feeling ,wheather it hardens enamel ill see early days too maybe after 3 or 4 tubes on subscription but im confident it will .
Thyrone M.
Amazing my teeth are the whitest they have been in a while and I love the flavours. Also helped with my sensitivity!! I'm a fan of this toothpaste
Lucy S.
Have only used the mint one and the apple one so far - both delicious and my teeth are definitely whiter and pain free. Love this toothpaste
Anthony B.
Excellent
Brushing teeth never felt so good.
No longer a chore!
Julie H.
This stuff is the bees knees of toothpastes! Cleans, whitens and tastes amazing!
Zoe A.
I love it! My teeth feel whiter and really happy I gave it a go. I wasn’t fully comfortable using hydroxiapatite only so the fact this has fluoride without any nasties makes Zing my new toothpaste! Thanks guys - can you do a kids one with less fluoride please? X
Andrew A.
Great toothpaste leaving my teeth feel nice and fresh
Graeme P.
When I tried the Zing Starter Pack I was genuinely impressed. Each of the four varieties has a fresh, clean flavour and none of them tastes harsh or artificial. It doesn’t foam very much, which is a welcome relief for me as I often retch with other toothpastes. It leaves my mouth feeling clean, without that dry after-effect some toothpastes have.
The packaging is simple and well thought out. I’ve been using it since January 2025 and while I haven’t noticed any difference in teeth whiteness, the fact that it doesn’t make me sick is a godsend.
Sarah O.
Very fussy grandchildren love using this toothpaste which supports them to clean their teeth without a fuss. The adults also enjoy using it.
Julie S.
Seems to be helping generally but early days
Hoping it will be for the long term
Thank you
Lorna K.
I’m totally smitten with Zing toothpaste. Having allergies to many other brands, Zing is kind, refreshing and cleans my teeth brilliantly!
Clare M.
Great toothpaste - nice to try different flavours. I can see a difference in how white my teeth are and they feel really clean
vicky l.
I bought the starter pack thinking the kids would like the non minty flavours but that I would only like the mint one, but I absolutely love the fruity ones! And we have all noticed our teeth looking whiter which I'm really happy about. I will only buy Zing from now on.
Siobhan P.
I was sceptical, I'm now fully converted
But I've been pleasantly surprised! Due to having anorexia for more than a decade my gums have really suffered. I've severe periodontal disease and at the age of 40 that's terrifying. I see a hygienist 4 times a year to help combat any more progression but have always struggled to stop my gums bleeding.
I bought this on a whim of "I might as well try what's the harm?" After 1 month my gums barely bleed, my calcification has decreased and my hygienist asked what I'd changed she was so impressed with the difference from my last visit 3 months ago.
Claire K.
Excellent product. The flavours are amazing and I'm very happy with results.
Will certainly buy again.
Nichola S.
Love the taste, great to try them all. Peach is a favourite. But it isn’t cheap
Chris D.
I'll admit it. I was dubious at first. After all, who hasn't bought a 'game-changing' product online only to feel short-changed when it arrives? However, Zing toothpaste is different - very different. First, you'll be blown away by the amazing flavour. Next, you'll find your teeth feel much less sensitive (unlike other well-known brands on the market which claim to do this). And finally, you'll notice your teeth glistening as if a coffee or red wine had never passed your lips! In fact, spread the word - Zing actually *is* a game-changer.
Natalie F.
Will stick to the mint flavour or lemon in the future. Nice toothpaste.
Dani P.
Love the flavors! Great toothpaste
Clare H.
Excellent product , really whitens teeth and cares for gums . The flavours are gentle and not overpowering .I can’t go back to supermarket toothpaste after trying yours. Even looking forward to telling my dentist about Zing!
Mark A.
Great flavours, takes a bit of the hassle out of getting my kids to brush their teeth ♂️
Andy D.
Great taste, cleans really well, highly recommend Zing!
Adam C.
I wasn't sure about Zing but loved that it's made in Britain and was intrigued by the funky flavours... needless to say, I'm glad I gave this toothpase a try.
I've used two tubes so far, original and Apple & Kiwi... both the best tasting toothpaste I've ever used. Also, I have sensitive teeth and using Zing has kept symptoms at bay.
All in all, very happy and my teeth feel great!
Miss
Only used 1 flavour so far but if the lemon is an indicator, then its s winner. The lemon is lovely & leaves a great taste in my mouth
Louise G.
Great flavours and have noticed fewer mouth ulcers since using
Gillian T.
Great flavours, will need to see how the whitening does over the next month or so.
Kate M.
I’ve only tried the lemon flavour so far - I was sceptical about different flavoured toothpastes before trying it but it’s surprisingly nice! Looking forward to trying the other flavours and will definitely get this one again.
Kim B.
Fantastic toothpaste!
Teeth her lovely and white.
Love the flavours especially the lemon and apple and kiwi.
