Leah i.
My whole family love Zing, great for kids and adults!
Stephanie O.
I’ll never go back to any other type of toothpaste. I love the subtle taste and it leaves my mouth feeling clean fresh. I love knowing it doesn’t have nasty carcinogens and that it helps to repair enamel. 10/10!!!
Julie S.
Teeth are a bit whiter, been using for 4 weeks. Does leave a bit of an odd coating in my mouth! Pleasant taste, I went for mint.
Grace R.
Really love the taste and my teeth are noticeably whiter!
Suzy N.
Well!...I have just finished mint tube and my teeth are actually a shade lighter.....I never ever expected that but the hype got me, I have since ordered a deal on strong mint one, had a teeny accident at checkout and paid too much! Got in touch and got Lucy! What a fabulous responsive email! Excellent customer service and felt like she was a friend! You can tell it's a family run business...love it! Will go back!!!
Syed Haider A.
Really nice
Nicola v.
Fast delivery. Lovely toothpaste.
Rachelle P.
At first I wasn’t sure then after a couple of days my mouth felt super clean and my teeth were shining. Also no sensitivity which is what I was also worried about.
Helen H.
Zing (minty) toothpaste decent enough toothpaste, not to hot for younger mouths but tastes nice and fresh. Wouldn't say we noticed much difference in whiteness or cleanliness of teeth or felt the benefit of cavity protection/prevention. Was as good as any other toothpaste, not sure any of xtra benefits, if we had them and haven't really noticed warrant the price tag though. Nice toothpaste but not in our budget range.
Gemma M.
I have very sensitive teeth and being older my teeth are beginning to show more discolouration. The sensitivity issue is slightly better than it was - better than when I used one of the more popular sensitive brands. Not sure yet about the discolouration, but visiting the dentist soon so if they notice…
Kate B.
The toothpaste tastes nice and leaves teeth feeling smooth. It does not foam as much as regular toothpastes though and the price makes it a luxury item. That’s why I haven’t given it 5 stars.
Mark G.
I was using an alternative eco toothpaste before this but my teeth were slowly getting more stained. This seems to have brightened the white over the past month. I still have some stubborn stains but overall they look better.
Taking off a star for the price, it's a little high for a toothpaste, and I think they could work on an eco dispenser and packaging to stop with the bathroom landfill.
Maureen A.
Brilliant toothpaste! I tried the mint and loved it.
Kellie T.
So clean your feel like you’ve been to the hygienist.
Love the packaging and ingredients
Karen H.
Great toothpaste!
Katy L.
It’s still quite early to tell, but my teeth do seem whiter and I’m not getting any sensitivity.
Dan L.
Exceeded my expectation. Didn’t think it would be as good as it is
Lily H.
Seems good! Gums no longer seem to be sore. Can't comment on whether it remineralises teeth but so far so good
Sarah L.
Love the taste, not too overpowering and feels great after like you’ve just been to the dentist
Jade B.
My teeth look so much better, this toothpaste has done something special to the enamel
pam A.
Love the mint and the way it makes mymouth and teeth feel
Lynn J.
The best toothpaste I have ever used. Tastes amazing and my teeth feel amazingly clean
Nicole T.
Love this tooth paste
Naomi J.
Really love the flavour
Karen D.
In my early 60’s and always had naturally whiter the average teeth but after years of black coffee and occasional red wine I noticed they were looking less so. After 4 or 5 days I could see the difference, the staining gone. Very happy. My son doesn’t like mint toothpaste and really likes the strawberry flavoured one.
Geraldine S.
Love this. Used to use another premium brand that was more expensive but this is better.
Ann Marie K.
I bought this toothpaste on recommendation . Most toothpaste that promise a whiter smile don’t deliver but Zing definitely lives up to the hype.
Not only does it dissolve stains it also protects enamel and helps keep the gums healthy too .
Zing is a five star product which I would recommend anyone to try . I have it on subscription which can be paused at anytime and comes well packaged and delivered via Royal Mail
Jane M.
I have the mint flavoured version of this toothpaste. Cannot get my head around any other flavours although I am sure they taste amazing.
My teeth are looking fantastic, even the dentist says my oral hygiene is excellent. Would recommend
Amber H.
Leaves teeth feeling very clean and smooth. I like that it has both hydroxyapatite and fluoride, and no SLS. Not sure it's done much whitening but will be buying more.
Allison M.
Absolutely love this toothpaste and my dentist says it has really reduced the tartar build up on my teeth
Kristy W.
Love this toothpaste. Minty fresh and helped with the coffee stains!
Amelia W.
Fresh and healthy, Shall be ordering more
Malgorzata K.
Mouth feels fresh and I have noticed a nicer colour to my teeth!
Jasvir S.
Great minty flavour and teeth look clean and sparkle. I feel this helps keep teeth white and prevents daily staining from tea, coffee and curries. I have a few tubes to get through. Good strong floss as well which I will also repurchase
Dylan G.
Brilliant toothpaste, no more sensitive teeth!
Laura H.
So far I am seeing improvement in the shade and health of my teeth and gums. I suffer from cobbling and mouth ulcers and they have not been present since using this.
P B.
Bright teeth and good oral hygiene, better than I have ever had. great stuff.
Stephanie T.
I have certainly seen a difference in whitening, even the veneers.
Wendy H.
Absolutely loving my zing mint toothpaste it really makes your mouth teeth and gums ZING, I would highly recommend to buy.
Amy S.
Lovely toothpaste, leaves teeth fresh & clean
Barry N.
Really helps sensitive teeth and tastes great
Gregory B.
Really surprised how this removes tea and coffee stains. Great toothpaste
Maria A.
I enjoy using it no results so far would prefer without floriude, Still using
Rupert A.
ZING Toothpaste: Simply the Best on the Planet. ⭐️⭐️⭐️⭐️⭐️
When it comes to toothpaste, most options settle for “good enough”—but ZING doesn’t just raise the bar; it completely redefines what dental care can be, earning its title as the very best toothpaste on the planet.
From the moment you brush, ZING feels different. It delivers a bright, invigorating freshness that doesn’t vanish minutes later—instead, it lingers, leaving your mouth clean, revitalised, and confident. Unlike harsh pastes that rely on artificial burning or overpowering chemical scents to mimic “clean,” ZING’s signature formula balances bold, natural mint brightness with a smooth, gentle finish that never stings or irritates. It’s freshness you can feel, without compromise.
What truly sets ZING apart, though, is how it cares for your teeth while it cleans. It uses a premium, low-abrasion mineral blend that lifts away stains—from coffee, tea, wine, or years of everyday wear—without scrubbing away precious enamel. It actively strengthens and remineralises enamel, helping to defend against cavities, sensitivity, and decay from the inside out. It doesn’t just clean your teeth; it protects them, long after you’ve put your brush down. These are facts!
ZING is also uncompromising on what it leaves out. No SLS, no harsh bleaching agents, no artificial sweeteners, and no unnecessary fillers. It’s vegan-friendly, cruelty-free, and formulated to be kind to gums as well as teeth—perfect for sensitive mouths, yet powerful enough for anyone who demands real results.
Beyond performance, ZING stands for something bigger: responsible care. Its packaging is thoughtfully designed to cut down on plastic waste, its ingredients are sustainably sourced, and every tube is crafted to deliver exceptional results without costing the earth.
Great toothpaste shouldn’t just clean—it should protect, delight, and do good, too. ZING does all of that perfectly. It’s not just another toothpaste; it’s the gold standard, and once you feel the difference, you’ll understand why it’s simply the best there is. White teeth in no time. Just buy it!!!
Mr S.
Tastes great, isn’t too frothy which is great because frothy toothpaste makes me gag.
Tracy R.
I’ve tried lots of sensitive toothpastes and this one is 100% the best for me
Rick W.
A very pleasant experience using this toothpaste! Decreased sensitivity and a very fresh feeling in the mouth. Whitening has started after a month of regular use.
The price is rather dear and the tubes are small. Fix those niggles and you will have a hit!
Louise C.
Fabulous taste and a quality product
Elizabeth D.
Went to the dental hygienist and my teeth were less sensitive during the clean with the cold water. I was delighted with the result. My teeth are in good condition look whiter and less sensitive. So glad to have tried this toothpaste. Can highly recommend
Laura H.
Nice, but expensive
Mary J.
Really good, I feel my teeth are whiter
Heidi p.
Nice flavour, nice packaging. Whether it has re-enamalled my teeth- how am I supposed to know? They're not any whiter, but will give it another go.
Martin C.
Only on the first tube but it seems to be working!
I like that it doesn't froth up like regular toothpaste.
Maxine C.
Really enjoying using zing and even my husband has decided to use it as he prefers the taste etc
Gail S.
Mint is a good flavour & not too strong
Karen B.
Lovely taste and it actually works, just waiting for my hygienist to notice lol.
I’m a fan
april W.
Really like this toothpaste, teeth and left feeling really clean and white. My 10 year old son loves it too!
Lisbeth K.
It has a nice flavour. Zero discomfort when using the toothpaste. Such a bog difference from drugstore oral care products.
Stefanie S.
I love a good toothpaste and I've tried all the brands that have come out of the market recently. Zing is by far the best and my favorite. Your mouth feels so clean after using, my teeth are whiter and much less sensitive. I would highly recommend
Dianne K.
Great taste, really happy with the results :-)
Lisa R.
My dentin hyper sensitivity has massively decreased in just 3 weeks and the staining is also hugely reduced.
Such a pleasant gentle product too. Delighted and highly recommend.
Eloise S.
I am pleasantly surprised at the results. After just a few days my teeth actually started to look whiter. Who needs harsh chemicals?!
Nancy G.
Nice flavour, have been using it for around a month and seems t have helped with sensitivity.
Helen S.
Nice taste and cleans teeth weĺl
Angela H.
My teeth have felt cleaner and my gums have stopped hurting since I started using Zing toothpaste… long may it continue
Katherine W.
Love Zing so far, its much gentler on my teeth and I have noticed they are whiter
Clare H.
My teeth sre noticeably whiter.. really like the flavour too
Nia H.
Great toothpaste, given my teeth a noticeable difference in shade, even the kids like it!
Miss C.
Lovely toothpaste and quick delivery
Denize B.
Been using it for months! Beautiful taste less sensitive teeth!
Bayley M.
Great toothpaste! After a few weeks of use I’ve really noticed a difference in not only the whiteness but also the sensitivity has dropped too!
Ann T.
Fabulous toothpaste - whitening really effective - tube lasts a long time
James G.
I chose ZING because I was specifically looking for a toothpaste that focused on protecting and remineralising enamel, rather than simply whitening my teeth. The hydroxyapatite was the main reason I decided to give it a try, and I really like the fact that it’s combined with fluoride for everyday cavity and enamel protection
After using it, my teeth feel incredibly clean and smooth, and I love the fresh taste without it being excessively harsh. It also feels reassuring to know that the whitening is designed to be low-abrasion rather than relying on an aggressively abrasive formula.
For me, ZING stands out because it feels like a toothpaste that actually puts the health of your enamel first, while still leaving your teeth looking and feeling great. It’s definitely become one of those products where I can see myself sticking with it rather than constantly trying something new.
Really impressed and would absolutely recommend it, especially to anyone who is concerned about enamel, sensitivity or the long-term health of their teeth✨
rachel h.
Love this toothpaste, great taste and has eliminated sensitivity issues.
Amy F.
It's good at whitening but I am getting more plaque build up than other toothpastes
Stacey R.
Really enjoying this toothpaste !
Helena S.
Absolutely love this toothpaste! It really is the best toothpaste I have ever used. My teeth have never looked so bright white. Thank you!
Elizabeth B.
I'm loving my Zing! I feel the difference. My teeth look whiter and feel stronger!
Helen W.
Been using for 5 weeks. Really sorted out my tooth sensitivity, teeth feel very clean and starting to look whiter. Will definitely keep using and recommend to friends. Very pleased so far. Thank you
Catarina P.
Really great toothpaste. Wish you had a subscription
Lavinia A.
Very pleased so far - tastes delicious and my teeth are definitely whiter after 3 weeks of use.
Nicola P.
I bought the minty flavour toothpaste and I must say what a lovely fresh minty flavour it is. Its not like regular toothpaste where some brands burns your gyms, this is all natural ingredients. Can't wait to try all the other flavours.
Andrea L.
Tastes great and doesn’t irritate my mouth like lots of other brands.
Patricia L.
I've tried all the different flavours, but like the freshness of the mint one.
Julia J.
This toothpaste is refreshing and tastes divine, but expensive when buying just 1 a month .
My teeth feel clean after use x
Ms D.
Great toothpaste that really does build and whiten teeth!
Kate G.
love it - and the floss is fabulous
Audrey M.
I feel the mint toothpaste could be stronger tasting.
Samantha H.
This has been a life saver! I am currently going through chemotherapy and regular store bought toothpastes were physically causing pain to use. Zing tastes great, doesn't irritate or burn and cleans really well. Will be continuing to use this product even after my treatment finishes.
Rebecca A.
Love this toothpaste - so refreshing
Susan G.
Lovely toothpaste, teeth feel great.
WJ L.
It's too early to say about any benefit so early on, one month I'd say I've noticed no change from an ordinary toothpaste but now purchasing for 2nd month
Lyn H.
Love Zing toothpaste. Have been trying out fluoride free ones for ages and this is the best I’ve found and I’m sticking with it. Tastes great and does a good job on my teeth.
Kerry M.
Absolutely love your toothpaste! I had brown staining on my two front teeth and it completely got rid of it, I couldn’t believe it! I like that the taste is more subtle too and doesn’t burn like some mint toothpastes do!
