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Tooth Sensitivity: Best Toothpaste for Sensitive Teeth

Hydroxyapatite toothpastes are clinically-proven to remineralise enamel and stop sensitivity.

The Best Toothpaste for Sensitive Teeth: the One Ingredient You Need to Know About

Tooth sensitivity can be more than just an inconvenience — it can significantly impact your quality of life. Simple pleasures like enjoying a hot cup of coffee or savouring a scoop of ice cream can become sources of pain and discomfort. But what if there was a way to not only relieve this sensitivity but also strengthen and repair your teeth? Enter hydroxyapatite, a clinically-proven ingredient that stops tooth sensitivity and remineralises enamel.

Understanding Tooth Sensitivity

Sensitivity often results from the erosion of enamel, the hard outer layer of your teeth. When enamel wears down, it exposes the underlying dentin, which contains microscopic tubules leading to the nerves inside your teeth. These exposed tubules allow hot, cold, sweet, or acidic substances to reach the nerves, causing pain.

Common causes of enamel erosion include:

  • Aggressive brushing : Using a hard-bristled toothbrush or brushing too vigorously.
  • Dietary acids : Consuming acidic foods and beverages.
  • Gum recession : Exposing the roots of the teeth.
  • Bruxism : Grinding or clenching your teeth.
  • Tooth decay : Leading to enamel breakdown.

The Role of Hydroxyapatite in Enamel Care & Oral Health

Hydroxyapatite is a naturally occurring mineral, and makes up 97% of your tooth enamel and 70% of the dentin. This biocompatible mineral plays a crucial role in remineralising and repairing teeth, making it a key ingredient in advanced toothpastes.

Benefits of Hydroxyapatite Toothpaste:
  1. Remineralisation : Hydroxyapatite helps to rebuild and repair enamel by depositing minerals back into the teeth. This process strengthens the teeth and makes them more resistant to acid attacks.
  2. Enamel Repair : By filling in the tiny cracks and fissures in the enamel, hydroxyapatite restores the smooth surface of the teeth, reducing sensitivity.
  3. Restores Gloss : Hydroxyapatite strengthens the enamel and enhances its natural shine, giving your teeth a brighter, healthier appearance.

Why Choose Zing: Stop Sensitivity & Repair Enamel

ZING uses a combination of fluoride, Hydroxyapatite to stop sensitivity, relieve pain and remineralise enamel to give you stronger, healthier teeth with every brush.

Key Features of Zing Hydroxyapatite Toothpaste:
  • Advanced Remineralisation : Our toothpaste effectively deposits minerals back into your teeth, repairing and strengthening enamel.
  • Sensitivity Relief : Specially formulated to soothe sensitive teeth, reducing pain from hot, cold, sweet, or acidic foods and drinks.
  • Whitening : fast enzyme whitening with low abrasion. 
  • Fresh Flavour : Enjoy a clean, refreshing taste that leaves your mouth feeling fresh and healthy.

Tips for Managing Tooth Sensitivity

Using a hydroxyapatite toothpaste is a significant step towards reducing tooth sensitivity, but it's also essential to adopt good oral care habits:

  • Brush gently : Use a soft-bristled toothbrush and gentle, circular motions to avoid further enamel erosion.
  • Limit acidic foods and drinks : Reduce your intake of citrus fruits, sodas, and other acidic items that can erode enamel.
  • Stay hydrated : Drink plenty of water throughout the day to wash away food particles and acids.
  • Regular dental check-ups : Visit your dentist regularly to catch potential problems early and receive professional advice on managing sensitivity.


Tooth sensitivity doesn’t have to control your life. Brushing with ZING helps you to effectively manage and reduce sensitivity while also strengthening and repairing your enamel, so you can enjoy your favourite foods and drinks without discomfort.

Visit Zing Toothpaste to learn more about our products and how they can help you achieve optimal oral health.

ZING. Stop Sensitivity & Remineralise Enamel.

ZING uses a combination of fluoride and Hydroxyapatite to stop sensitivity, and remineralise enamel.

  • Stop Sensitivity
  • Remineralise Enamel
  • Whitens with low abrasion
  • UK Made
  • Vegan & Cruelty-free
  • 100% Recyclable

"Hydroxyapatite makes up around 97% of our enamel. It's a critical ingredient in stopping sensitivity and remineralising enamel.”