Graham S.
I loved it straight away and it does exactly as advertised!
Patricia H.
The taste is refreshing and the consistency is softer than other brands so it goes over your teeth more consistently. I also like the fact that if you leave it upside down, it comes out easily to the last drop without have to press etc. That is on top of being good for your teeth and giving an impressive clean.
Laura L.
This stuff is fantastic. Originally started to use it because we have some anti-mint children and we struggling to get them to brush effectively. Now the whole family use it because it’s so good. No nasties and lifts all the staining from my teeth with no sensitivity 10/10.
Sarah F.
I bought 4 tubes and am now starting my second. There was certainly no instant whitening effect as some people say but my teeth do appear to be slightly improved. I will keep going until the last tube is finished before deciding whether to buy more.
Anne S.
I love the fresh taste of lemon and it does seem to be whitening my teeth. Happy with it.
Rod C.
Excellent - love it - so much better than others!
Sian H.
I had a really traumatic removal of my wisdom teeth a long time ago, then more recently another traumatic and prolonged episode which was meant to be a simple filling. So, have ended up petrified of visiting the dentist. However, since using Zing, I have no fear of the dentist as I haven’t needed even a cleaning of my teeth (which were previously very prone to plaque). To say I am delighted with this product (my favourite is the lemon) is such an understatement. There are just no words. This has changed my life forever
Eva P.
Lovely taste and no excessive foaming. Helped reduce sensitivity almost straightaway, whitening effect is taking a bit longer. Very expensive though.
Olivia M.
Im autistic and have struggled with oral hygiene all my life, but zing toothpaste has changed that. I can not stand mint as it makes me feel nauseous and never liked the mouth full of foam mainstream toothpaste leaves you with, but this toothpaste doesn't foam up nearly as much. I love the taste of the taste of the soft lemon flavour. It leaves my teeth feeling clean and fresh
Julie L.
Away on holiday and zing comes too. Lovely lemon flavour and teeth feel so clean.
Sarah B.
Lovely toothpaste, really nice flavour (lemon) bough for my daughter who hates mint, but I’ve stolen one off her!
Benjamin M.
More like a lightweight ‘gel’ rather than a thick paste, it feels fresher, cleaner and more natural. Great flavour (lemon) and really effective in cleaning and brightening.
Hannah U.
I love this toothpaste! The lemon flavour is very light and refreshing, much more pleasant than traditional toothpaste. The staining and discoloration of my teeth has reduced significantly after just one month of use, which feels even better knowing this toothpaste is kind to my health as well as to the environment.
Florence K.
How refreshing ! Delicious flavours ( lemon is my favourite) no nasties and indeed whiter teeth !
I won’t ever go back to standard toothpaste…
Needless to say ,I highly recommend the brand !
Marilla F.
New favourite toothpaste! I don’t think I’ll ever go back
Angela m.
Love the taste that isn't overpowering but still refreshing. Hasn't made any difference to the time whiteness of my teeth but they're not that bad - basically don't expect a miracle. But overall good quality product and I'll keep buying at the right price (more than the usual brands but not excessive.)
Frances W.
I was skeptical and after 40+ years using a minty toothpaste I wasn't sure about a different flavour. I have started with the soft lemon and it is great. I noticed a difference within the first few days of my teeth sensitivity reducing and this is such a bonus, my teeth look so much cleaner and whiter after a few weeks. I have even got my Mum and Dad to try it, they have gone with apple and kiwi. I am looking forward to trying other flavours.
Clare
Really like this stuff, it definitely makes my teeth whiter
Paul
This is great, my teeth feel so clean and the taste is so fresh.
I would highly recommend it.
Alison E.
I love love love my lemon Zing! All the flavours are great, but I find myself reaching for the lemon time and time again. Teeth are looking whiter, and although I've never particularly suffered from sensitivity I do feel like I've noticed an improvement when drinking particularly cold drinks. I think it's absolutely fantastic.
