Hannah U.
I love this toothpaste! The lemon flavour is very light and refreshing, much more pleasant than traditional toothpaste. The staining and discoloration of my teeth has reduced significantly after just one month of use, which feels even better knowing this toothpaste is kind to my health as well as to the environment.
Florence K.
How refreshing ! Delicious flavours ( lemon is my favourite) no nasties and indeed whiter teeth !
I won’t ever go back to standard toothpaste…
Needless to say ,I highly recommend the brand !
Marilla F.
New favourite toothpaste! I don’t think I’ll ever go back
Angela m.
Love the taste that isn't overpowering but still refreshing. Hasn't made any difference to the time whiteness of my teeth but they're not that bad - basically don't expect a miracle. But overall good quality product and I'll keep buying at the right price (more than the usual brands but not excessive.)
Frances W.
I was skeptical and after 40+ years using a minty toothpaste I wasn't sure about a different flavour. I have started with the soft lemon and it is great. I noticed a difference within the first few days of my teeth sensitivity reducing and this is such a bonus, my teeth look so much cleaner and whiter after a few weeks. I have even got my Mum and Dad to try it, they have gone with apple and kiwi. I am looking forward to trying other flavours.
Clare
Really like this stuff, it definitely makes my teeth whiter
Paul
This is great, my teeth feel so clean and the taste is so fresh.
I would highly recommend it.
Alison E.
I love love love my lemon Zing! All the flavours are great, but I find myself reaching for the lemon time and time again. Teeth are looking whiter, and although I've never particularly suffered from sensitivity I do feel like I've noticed an improvement when drinking particularly cold drinks. I think it's absolutely fantastic.