Starter Pack

Bought the starter pack with four flavours, but have only used the apple and kiwi yet. Tastes a little strange after a lifetime of mint, but it isn’t difficult to get used to. It keeps the mouth fresh, so I have no grumbles and would buy again.

We're really liking the different flavours in the pack, and appreciate the company's ethical values. We will be ordering again.

I was a little skeptical at first however after using this toothpaste consistently twice a day I have noticed the coffee stains have completely gone and my teeth are a shade whiter and brighter! The flavours are very nice too. I will be repurchasing in the future!

Lovely toothpaste.

A bit apprehensive at first but it’s great! My teeth look whiter and the lemon is very refreshing. Much better than mint! No sensitive teeth anymore either

We all love the zing tastes. - there are three generations of us! We also love the ethics of your recipe! I read that the other pastes that have coloured stripes use food colourings that were banned from food production because they were carcinogenic

All the Zing toothpaste are amazing, all the flavours and the sensation of cleanliness in my teeth is indescribable and their size is really handy to put in any baggage for travelling.

Aside from no sodium laurel sulphate (allergic to) the best thing is that you can eat and drink after it without everything tasting like burnt liquorice

I bought this as my son reacts to SLS and it’s practically impossible to find anything without it. So he’s gone off with the lemon and I’ve kept the apple and kiwi. They’re both great tasting and hasn’t had any reaction so we’re both happy bunnies! Great product

Love Zing toothpaste, even my dentist asked if I had whitened my teeth!

My teeth look loads whiter and I really love the soft peach and the apple and kiwi flavours.

The peach flavour has changed my life - love it! Really pleased to have discovered these!

surprisingly effective at whitening, noticed a big difference by week 2. Flavours initially feel strange when you've only ever had mint but they are not overbearing and you quickly get used to them.

Really enjoying the different flavours and has removed the stains on my 9yr olds teeth brilliantly. Thank you

I really love this toothpaste. I use it for myself and my children. I like the mint and they like the peach or kiwi. It keeps teeth very clean and white - great reports from the dentist on all our teeth.

Tastes good. Teeth feel good. So far would recommend.

I’ve been using the peach Zing for about 3-4 weeks now. I’m really impressed with how well it’s working. My teeth are whiter, less sensitive and it tastes great. I bought a multipack with each flavour so still lots to go at although I’ve upped my routine so I routinely now brush morning and evening and in between if I need it. I have gum disease and used to bleed when brushing but haven’t with this toothpaste.

Seriously good toothpaste. I was sceptical at first about the flavours but the peach and lemon flavours are absolutely lush! My teeth are so much whiter now too! Love that its vegan, cruelty free and that the packaging is recyclable! I won’t be going back to any other brand!

Great toothpaste with pleasant taste

By far the best toothpaste I’ve ever had! I have noticeably whiter teeth and the flavours are lovely!

I was extremely sceptical when I read the claims being made by ZING, but have been blown away by the results I have experienced - not only are my natural ivory coloured teeth now a lot whiter, but the sensitivity has notably decreased - I'm truly amazed! Simply won't use anything else now.

Zing Toothpaste Review: A Breath of Freshness I recently tried Zing toothpaste, and I must say, it's unlike any toothpaste I've ever used before. From the very first brush, I felt a burst of freshness that lingered long after I finished. The flavor was unique and invigorating, leaving my mouth feeling incredibly clean. Not only did Zing leave my breath feeling fresh, but it also made my teeth feel exceptionally clean and smooth. After just a few uses, I noticed a difference in the brightness of my smile. Overall, I highly recommend Zing toothpaste to anyone looking for a refreshing and effective oral care experience. It's truly a game-changer in the world of toothpaste.

Great flavours, not too strong at all, and not too "cold spicy". Will be repurchasing! I liked the mint and apple/kiwi, to my surprise.

I've tried all four tubes of the starter pack and here's my summary. Overall: A nice toothpaste. The four lasted me about two months which is pretty good. Flavours generally on the weaker side (which some people like, but I'd like stronger - especially with a name like 'Zing'!). Would recommend, but it's not perfect! Packaging: Great. Other brands have lids that let water in and the toothpaste changes consistency. This didn't. Feel: Generally OK, but I didn't like that it doesn't froth much in my mouth. It makes it quite difficult to spread to all my teeth and feels like I'm not getting as good of a clean. Flavours: Mint - 6/10. Not minty enough for me! I know lots of people prefer the mild taste but my breath didn't feel very fresh afterwards. Otherwise it does pretty well. Peach - 7/10. Pretty nice - it tastes like those artificial peach chewy sweets you can buy, but a bit milder. Lemon - 10/10. Tastes just like a lemon cheesecake, I feel almost like I'm indulging myself every time I brush my teeth! The best flavour. Kiwi and apple - 8/10. You can definitely taste the kiwi. Has a slightly sour kick to it but not too overpowering. Whitening: lots of people seem to have seen a difference but mine haven't really changed much. I don't have overly yellow teeth but was expecting more like other people's reviews seem to suggest. Sensitivity: I used to use another reputable brand before Zing. The first few days of using Zing, I noticed slight hypersensitivity especially after brushing my teeth, but not to cold/hot things. I seem to now have acclimatised to it and have had no sensitivity problems - so seems to do the job. Hygiene: seems to do the job. I've got a dentist trip in 2 months so if this review hasn't changed, then they've not complained about my hygiene beyond normal!

I much prefer the taste of these toothpastes and I've seen my teeth whitening over quite a short space of time. It is very expensive compared to shop bought toothpaste but I'm quickly becoming convinced that it's worth it with all the benefits.

I used a well-known whitening toothpaste for a few years, and noticed my teeth getting more and more sensitive, which I put down to getting further into my 40s. This has wound back the clock, and really made my teeth feel good, with no sensitivity. They haven’t magically become model white, but I’m happy with how white they look. I’m often sceptical around hype in adverts (where I came across Zing), but this is a great product.

Great flavours, my little boy loves them!

Have only tried the lemon so far but I love the mild flavour. Have been put off for years but how forceful toothpaste tastes. Zing is fab. And I do think my teeth are healthier and whiter for using it.

Zing really does make your mouth zing! Love the mint and lemon flavours. No yucky extras like many toothpastes, just healthy ingredients.

Attractive packaging, agreeable flavours, pleasant texture. No discernible improvement in the appearance of my teeth but I think my mild sensitivity is improving during my use of Zing toothpaste.

So surprised that having a toothpaste that doesn’t taste of mint is so brilliant! My gums feel better to. Don’t think I’ll use a regular toothpaste again!

This stuff is really good. I thought I’d hate the non mint flavours but lemon was my favourite! Saw a lot of improvements compared to other toothpastes. Is a gradual change so will keep using :)

Really pleased with this and so is my teenage son. Much whiter and less sensitive teeth!!

It’s nice toothpaste. I like the company ethos too, made in the UK, cruelty free. Interesting flavours. The size of the tube is good for travel, but they are big enough and you only need a pea sized bit for brushing. And the value packs with multiple tubes are good value. I have not noticed any whitening effect yet. But would buy again.

Only used Peach so far but I like it and so do my teeth.

Our absolute toothpaste! It doesn't leave a horrible taste in the mouth and is refreshing. Mouth always feel clean and refreshed.

Flavours are a bit strange, but thought it cleaned wel.

Really love the lemon taste and am more likely to brush additionally during the day without that lingering mint flavour of from 'normal' toothpaste. Impressive on coffee stains, really have noticed a difference. Totally recommend giving it a try!

Very happy and surprised how well this lovely tasting toothpaste works. I am very impressed that it is natural and not mega mega expensive love the ingredients!

Whiter teeth and a brighter smile. Lovely flavour, too. No sensitivity which is a plus. The Lemon and kiwi flavours are my favourite.

Great toothpaste!!

Good quality whitening toothpaste with correct level of fluoride in it. I like that it strengthens my enamel and the packaging is environmentally friendly. The flavours are mild and nicer than the overpowering strong mintiness of other well known brands. Seems to do a good job of whitening as I drink a lot of tea and need this! I have had no sensitivity at all since using it which is promising. A bit expensive which is the only reason I haven't given 5 stars.

It's not cheap. But it is very good.

Having had cancer, twice, and with no wish to have it again thank you, I am delighted to have found this deliciously tasting toothpaste, applauded by my dentist and eco-friendly! What’s not to love?!!

I bought the starter pack, the different flavours look fabulous, however I have only used the peach, so far. I have to say it’s lovely to taste and refreshing to use. Having become sensitive to normal High Street brands, this product has been the answer to my prayers.

Zing toothpaste is the best toothpaste I've used.

Essential part of my daily dental care! Totally LOVE this toothpaste - the taste is amazing and it really does whiten with a few weeks use! Tooth sensitivity much better too

LOVE this toothpaste. Beginning to see a whiter effect after a month of using. Tooth sensitivity is much better and I actually prefer the minty flavour to all the supermarket ones. Bit annoyed a gave the rest of the starter pack to my kids - wish I’d kept it for myself! Will definitely repurchase. Great product!

Zing toothpaste is an absolute revelation! Loving the flavours (only tried lemon and mint so far, looking forward to the others) and so delighted with the lovely clean feeling and gleaming teeth. Added to that the knowledge that I’m no longer damaging the enamel, what more can I say but the search is over and life subscription begins

Funky packaging & interesting flavours but doesn't freshen breath and it's made no difference to the whiteness of my teeth. Wouldn't buy again.

Speedy delivery. Great taste. Would definitely recommend.

I really like Zing toothpaste and it's probably the best I've ever used.

I've tried just about everything to whiten my teeth and nothing has worked as well as this. The flavours are a nice touch

Great toothpaste, I have noticed my teeth are looking a lot brighter. Nice taste, no nasty after taste. I will definitely continue to use this.

It’s good, the flavours are great my daughter loves it compared to ‘normal’ toothpaste from the supermarket. She has ASD and having different flavours really helps her brush her teeth, my only gripe it’s so expensive and find it hard to justify the cost!!

Amazing taste

Amazing taste

Absolutely love them! Hypersensitivity of my teeth are gone thanks to this wonderful product, and my teeth feel super clean and whiter for sure :) Hopefully they will change the tubes to plastic free someday, fingers crossed!

First whitening toothpaste I've ever tried that actually works. I'm a smoker with uneven teeth and drink a lot of tea, I bought it because I can't handle mint anymore and it's the only sensitive, non minty toothpaste I've come across. I wasn't expecting the whitening to be any better than any other but it's taken less than a month for my teeth to be very noticeably whiter. The stains are all but gone now. Very impressed and I'll be sticking with this for as long as it's on the market. I know the "how much?!" is a bit brow raising but for something that actually does what it says on the tin? It also makes you use the pea sized amount you are supposed to use and it's lasted about as long as a normal toothpaste tube does so I'm not minding the price. It's worth it not to be worried about my smile anymore and apparently I'm smiling more than I used to so... Give it a go and make your own mind up.

Daughter loves it and she has always hated brushing her teeth! Only issue is price it’s so bloody expensive. Would be 5 stars if price was better

Fabulous toothpaste, my teeth have never felt cleaner and I have zero sensitivity since I first used it. The lemon flavour is lovely, very refreshing and a great alternative to the endless mint toothpastes.

Great to have a cruelty free vegan toothpaste at last. The flavours are delicious and they really do help with sensitivity, I'm back on Christmas chocs and ice cream thanks to Zing!

Mint is pleasant Good ingredients with nasties

I love this tooth paste and my two girls love this tooth paste because of their taste and Flavors as they are both Autistic.

Good range of toothpaste to try.

I have only ever used minty toothpaste and didn’t believe my mouth would taste, or my breath smell fresh with anything else, until I tried Zing. I have now used the peach and the lemon, and am about to start on the apple kiwi, and I love them all. They are clear, smell great and leave my mouth fresh and teeth sparkly clean. I will not go back to big name minty toothpaste after using Zing

Great toothpaste - leaves your teeth feels no clean and your mouth fresh.

Wonderful variety of flavours and they all taste great.

Really pleased with the choice of flavours..delicious!!!Also my teeth feel rally clean after using..would recommend......added bonus that they are vegan..marvellous!!!!

I'm always slightly sceptical whenever I come across a product with this much hype, but Zing really does what the reviews all say. Coffee stains have disappeared and my teeth are definitely looking whiter. It tastes fabulous and is locally made. I'm really really impressed.

We love the toothpastes. Great flavours, I like it that it contains both hydroxyapatite as well as fluoride, I used to use the two in separate toothpastes, this is now my new go to toothpaste and I don’t work for Zing, I’m just happy with their products.

Without doubt the best toothpaste I’ve ever tried. It definitely whitens the teeth, my dental hygienist is very impressed by its cleaning abilities and I thoroughly appreciate the fact that it doesn’t fill your mouth with foam - so user friendly!

Fully neurodivergent household here. This is my son's favourite "alternative " toothpaste flavour. We got the peach, but will now order some more and try the whole bunch!!

Can't do without Zing!

Best toothpaste ever! I have loads of allergies and have really struggled to find something suitable. Zing is not only suitable but has resolved my sensitive teeth issue and as an unexpected bonus, I find the whitening really works too! Loving it….

Lovely tasting toothpaste and just the right amount of foaming but not sure if it’s any good at freshening your breath…..haven’t felt any of the other benefits advertised yet but we see as it’s early days…

Not too over powering flavours but nice change

Having struggled with allergic reactions to some toothpastes and then suffering with over sensitive teeth as a consequence, I have been thrilled to discover Zing. It tastes great, I have no allergic reaction and best of all my sensitive teeth have calmed down enormously. I can now enjoy hot drinks and eat ice cream without that awful ‘nerve’ pain. Highly recommend.

I got Zing toothpaste, the mix pack with all the flavours and I have to say I am sooo impressed! All wonderful flavours which help you to get up in the morning and actually want to brush your teeth! I love everything about these toothpaste, my favourites of course Lemon and Peach!

I absolutely love love love the toothpaste, one of the best things I’ve ordered. Was super excited to come across it as many patients have said they’re unable to find a toothpaste for their older children which isn’t mint flavoured and have loved this recommendation!

Zing is a really cool toothpaste which tastes lovely especially the peach flavour. I think it would be hard to match Zing and I will use it from now on

It feels weird at first not to have the usual minty taste when brushing but then you get used to it & it's great - reminiscent of strawberry toothpaste as a kid! I've had no issues with this so far, but don't have any evidence or experience to really warrant the price compared to other products, I just enjoy the flavour!

Great tasting , making brushing teeth a luxury

No problems

Lovely lemon! I recently bought the mixed pack and we started with lemon. I wasn’t sure if a non mint toothpaste would make my mouth feel fresh, but it absolutely does! I suffer from oral lichen planus, which is made so much worse by strong mint and SLS in toothpaste. This amazing lemon Zing has brought it almost completely under control. I’m a convert!

Amazing toothpaste, sensitivity is practically gone and teeth feel so clean the only gripe i have is that the mint and lemon flavours (as they are the ones i bought) are very mild tasting and its not the best for reducing strong food flavours from mouth but very small issue which im sure could easily be improved in the future.

The kids love it and are definitely brushing their teeth more.

I do like this product a lot and if there are special offers I will buy more. But compared to other toothpaste it isn’t cheap and I know it’s better for the environment and our health. But sadly it is an expensive

Zing you are amazzzing!!! I have been using Zing for the last 6 weeks.. teeth feel clean whole day, and love the fact that even after a long haul flight of over 10 hours the teeth felt and smelt fresh.. I wake up with that clean feeling every morning and they definitely look few shades whiter:)))) Definitely a repeat customer

I have ADHD and struggle with brushing my teeth on the regular both due to sensory issues and boredom with/dislike of the mint flavour. I used to buy flavoured toothpaste to make it a bit more interesting but then my dentist advised me to switch to a toothpaste with hydroxyapatite. I'm also vegan so this limited my options back to a plain old mint one again. I was so excited to hear about Zing as it was everything I was hoping for! Vegan, hydroxyapatite and options for flavours that aren't mint. They taste lovely and absolutely do the job for my sensitive teeth. I have a couple of flavours on the go to keep things more interesting and I'm finding it much easier to brush my teeth now. This is fantastic for neurodivergent folks or just those who do not like mint as well as vegans and those with thinning enamel. Thank you Zing!

Peach is my favourite!! So good for summer!

my hygienist recommended this to me as i suffer from sensitivity and i love it! no pain while brushing and it tastes fab! thank you!

It's like a posh sensodyne. love xx

Life's a PEACH! OMG I love this flavour so much!!!

Absolutely love this toothpaste! It's a must-have in my bathroom and won't use anything else now! Love!

PACKAGING IS AMA-ZING!!! LOVE IT!

Suddenly found this in my bathroom after my girlfriend bought it and was so surprised at how nice it was I felt compelled to write a review! Give it a go, you'll be amazed!

Teeth feel stronger, and the reduced sensitivity is amazing. Really good product.

OMG IT WORKS! Always buying different whitening toothpastes and I saw ZING on Instagram. Most whitening toothpastes never work as well as you hope, but can honestly say I've noticed a difference even in just a couple weeks. Can't wait to keep using and seeing the progress!

The packaging is seriously chic, and the flavours are incredible. Would definitely try the fruity flavours, but if they're not your thing the 'Original Mint' is still very nice indeed! Recommend!