Catherine M.
I was worried about the flavours but shouldn't have been, they are not too sweet and very nice.
Would definitely recommend
Kay D.
Zing has really helped my BMS ( burning mouth syndrome ). I will be using it all the time now. Only tried apple & kiwi - love the gentle flavour. Looking forward to trying the other flavours.
Customer
I finally got my teeth straightened and as part of the package, I was given peroxide to whiten my teeth. I did think about using it, but it doesn't make sense to me to put chemicals on my perfectly healthy (but sensitive) teeth that aren't naturally present. My teeth aren't stained, but they naturally vary in colour - the canines are a bit yellower, which I don't love.
Zing is more pricey than my old toothpaste, but my teeth way less sensitive and gleamingly healthy. Will my canines get whiter? Me and my shiny happy gnashers will wait and see.
Kari S.
Great toothpaste. I love the mint. Kids love the peach. All of us happy.
Tiggy W.
Love these toothpastes! I use the mint and the lemon in the mornings and the peach and apple & kiwi in the evenings.
Have noticed that my teeth are definitely a shade or 2 whiter and a lot less sensitive (which was my main need to change toothpastes)
Will be ordering again soon!
Mary C.
Love this toothpaste Wasn’t sure if I would but I really like it. My teeth are whitish anyway but I’ve seen an improvement
Karen S.
Love the different flavours and I can really feel and see the difference already!
Geri A.
Nice fresh taste. Teeth feel cleaner and look cleaner.
Miss
Realky like the starter pack. I have only tried one flavour thus far but its good.
Samara T.
I started noticing the effects within days - my teeth are definitely whiter, and the flavours (while unusual) taste great!
Lawrence H.
Within a week of starting to use Zing the sensitivity around one of my teeth had gone .
Angie B.
Great toothpaste and flavours. Definitely buying more
Fiona U.
Nearly finished our first tube, living this toothpaste so much
Michael d.
Great taste and I have seen an immediate improvement in my teeth.
Louise C.
So far I've only used the lemon Zing. It's lovely and fresh. I will definitely have this one again! Can't wait to try the other flavours!
Lauren T.
I was using Spotlight whitening toothpaste for a while and noticed I had a brown stain forming on my front tooth. I switched to Zing and it disappeared within 2 weeks. This is my regular toothpaste now. Yes it's expensive, but it's worth it.
Simone harper S.
Love the apple and kiwi and peach,not so keen on the lemon and mint is not really for me
Katrina L.
Was recommended-
Love this toothbrush, my teeth are very clean, bright & white with no chemical treatment
Shirley T.
So far I have only tried the lemon, but it is easily the best flavour toothpaste I have ever used, and friends have commented that my teeth look great recently
Tiziana B.
Zing toothpaste is fantastic! It really gives a good thorough clean and I love the mint flavour - even my partner has started using it too!
Nicky L.
Was a little sceptical as wasn’t too sure about the tastes , but really love the tooth paste .
Emma P.
The lemon one is lovely. Teeth feel very clean afterwards. Been using it now for a few weeks and have had no sensitivity either. Great product will be our new toothpaste from now on
Maureen D.
Love it, love it. Husband has mouth issues due to medication. He benefits from this high quality toothpaste.
Deborah T.
Got my first order of the mulitpack, so that I can try them all, have started with the apple and kiwi, so far I like it. Leaves my teeth feeling really clean and they are starting to look whiter. Love the taste, it makes a change from the usual mint, and it doesn’t burn my mouth
Mildred B.
Absolutely love this toothpaste. I have very sensitive teeth and it really relieves that. Also my teeth are so much whiter since I’ve started using it. I love the lemon flavour. Really is zingy and wonderful. Amazing toothpaste!
Ruth W.
Really impressed! Took me a while to get used to non-mint flavours but an instant hit with my teenager, which I’m really pleased about. Will be ordering more…
Andrew C.
I wasn't really sure when I bought the Zing starter pack, after all don't all toothpastes make the same claim.
But 3 weeks in... it works. My teeth are definitely a little whiter, and it's helped with sensitivity.
Give it a try. I don't think you'll be disappointed.
Nicole J.
It’s a different kind of toothpaste - nice flavours, yet to see any difference from regular shop bought toothpaste though.
Denise L.
Amazing, truly. I was a little skeptical. However, gave it a try based on other reviews. Struggled with sensitive teeth in the last few years. Tried the paste prescribed by the dentist, but wasn't happy with the ingredients.
I've been using this for approx 4 wks & sensitivity has completely gone & gums healthy. Only tried the lemon do far, very nice!
Steve M.
Really nice toothpaste!!
Julie
Great product quick delivery
Nicola K.
This toothpaste does as it claims. My teeth are visibly whiter. I love the range of tastes, makes a nice chance to mint. Would highly recommend
Gavin K.
I was a bit dubious as you see all sorts of claims about tooth care in online ads, but wasn't pleasantly surprised by Zing. Whilst I will say the whitening isn't quite as drastic as the claim, it certainly has made a small difference. The main thing I have actually noticed is no more sensitive teeth, it has been an issue for me for a long time and I have tried all sorts of toothpastes that say they fix it but none ever have until now. Genuinely after just a few days brushing with Zing no more sharp pain when eating or drinking something cold, for me that alone is enough that I will buy the product again.
As a last note, don't be put off by the fruity flavours, I thought it seemed odd too but got the 4 pack with all the different flavours anyway. Mint is just standard, nice gentle minty flavour not over the top like some toothpastes can be. The only other I have tried so far is the lemon, which is lovely! Again it's quite gentle not like super sour lemon or anything. Looking forward to trying the other flavours!
Rachel H.
Lovely flavours and my tooth sensitivity has completely gone!
Karen M.
My teeth have been getting increasingly sensitive as I get older. I’m super impressed by the difference this toothpaste has made. I love the mint flavour and my 8 year old and 10 year old love the fruit flavours. I will definitely buy again.
Jules W.
I was a bit sceptical but it arrived and my first brush was mind blowing!
I was scared to use teeth whitening paste as my enamel is destroyed and didn’t want to make it worse so my teeth were stained and looked old.
One brush and the stains were gone!!! I could see where I hadn’t cleaned properly as the staining was still there so the following brushes I worked hard on these areas and my teeth look amazing!!!! They feel so strong and smooth.
Definitely subscribing to this product.
The lemon flavour is fab. Totally transformed my smile- thank you!
Rachel M.
I’m not a fan of minty toothpastes and often find I rush cleaning my teeth. I LOVE Zing!! Have so far I’ve only tried the peach flavour from my starter pack, because the tube has lasted ages. My teeth feel so much cleaner and look less stained already. I can’t stop running my tongue along them - they feel so clean, shiny and polished!
Lisa S.
Makes a nice change to have subtle flavours other than mint. Very happy with the toothpaste and will continue to use.
Alison W.
My teeth feel clean and even a little brighter/whiter.
I don’t know how I will be able to quantify the benefit to my enamel as advertised
Patrice L.
Great tasting toothpaste!
Gwen M.
Really like this toothpaste. Traditional mint pastes have always given me the ick but these taste lovely and seem to be doing a lot of good for my teeth.
Lauren P.
Nice flavours and cleans teeth well.
adrian d.
I initially bought for myself after hearing about the nasty toxins in toothpaste. Now all the family seem to be taking it. Love the peach.....
Greig R.
Its early days but on first tube nomal mint one ,and I can clearly see the start of some staining coming off.I love the fact its got no nasty chemicals in ,being that your mouth is absorbing anything thats in it .The minty taste is refreshing, the front of my teeth feel loads smoother and clean feeling ,wheather it hardens enamel ill see early days too maybe after 3 or 4 tubes on subscription but im confident it will .
Thyrone M.
Amazing my teeth are the whitest they have been in a while and I love the flavours. Also helped with my sensitivity!! I'm a fan of this toothpaste
Lucy S.
Have only used the mint one and the apple one so far - both delicious and my teeth are definitely whiter and pain free. Love this toothpaste
Anthony B.
Excellent
Brushing teeth never felt so good.
No longer a chore!
Julie H.
This stuff is the bees knees of toothpastes! Cleans, whitens and tastes amazing!
Zoe A.
I love it! My teeth feel whiter and really happy I gave it a go. I wasn’t fully comfortable using hydroxiapatite only so the fact this has fluoride without any nasties makes Zing my new toothpaste! Thanks guys - can you do a kids one with less fluoride please? X
Andrew A.
Great toothpaste leaving my teeth feel nice and fresh
Graeme P.
When I tried the Zing Starter Pack I was genuinely impressed. Each of the four varieties has a fresh, clean flavour and none of them tastes harsh or artificial. It doesn’t foam very much, which is a welcome relief for me as I often retch with other toothpastes. It leaves my mouth feeling clean, without that dry after-effect some toothpastes have.
The packaging is simple and well thought out. I’ve been using it since January 2025 and while I haven’t noticed any difference in teeth whiteness, the fact that it doesn’t make me sick is a godsend.
Sarah O.
Very fussy grandchildren love using this toothpaste which supports them to clean their teeth without a fuss. The adults also enjoy using it.
Julie S.
Seems to be helping generally but early days
Hoping it will be for the long term
Thank you
Lorna K.
I’m totally smitten with Zing toothpaste. Having allergies to many other brands, Zing is kind, refreshing and cleans my teeth brilliantly!
Clare M.
Great toothpaste - nice to try different flavours. I can see a difference in how white my teeth are and they feel really clean
vicky l.
I bought the starter pack thinking the kids would like the non minty flavours but that I would only like the mint one, but I absolutely love the fruity ones! And we have all noticed our teeth looking whiter which I'm really happy about. I will only buy Zing from now on.
Siobhan P.
I was sceptical, I'm now fully converted
But I've been pleasantly surprised! Due to having anorexia for more than a decade my gums have really suffered. I've severe periodontal disease and at the age of 40 that's terrifying. I see a hygienist 4 times a year to help combat any more progression but have always struggled to stop my gums bleeding.
I bought this on a whim of "I might as well try what's the harm?" After 1 month my gums barely bleed, my calcification has decreased and my hygienist asked what I'd changed she was so impressed with the difference from my last visit 3 months ago.
Claire K.
Excellent product. The flavours are amazing and I'm very happy with results.
Will certainly buy again.
Nichola S.
Love the taste, great to try them all. Peach is a favourite. But it isn’t cheap
Chris D.
I'll admit it. I was dubious at first. After all, who hasn't bought a 'game-changing' product online only to feel short-changed when it arrives? However, Zing toothpaste is different - very different. First, you'll be blown away by the amazing flavour. Next, you'll find your teeth feel much less sensitive (unlike other well-known brands on the market which claim to do this). And finally, you'll notice your teeth glistening as if a coffee or red wine had never passed your lips! In fact, spread the word - Zing actually *is* a game-changer.
Natalie F.
Will stick to the mint flavour or lemon in the future. Nice toothpaste.
Dani P.
Love the flavors! Great toothpaste
Clare H.
Excellent product , really whitens teeth and cares for gums . The flavours are gentle and not overpowering .I can’t go back to supermarket toothpaste after trying yours. Even looking forward to telling my dentist about Zing!
Mark A.
Great flavours, takes a bit of the hassle out of getting my kids to brush their teeth ♂️
Andy D.
Great taste, cleans really well, highly recommend Zing!
Adam C.
I wasn't sure about Zing but loved that it's made in Britain and was intrigued by the funky flavours... needless to say, I'm glad I gave this toothpase a try.
I've used two tubes so far, original and Apple & Kiwi... both the best tasting toothpaste I've ever used. Also, I have sensitive teeth and using Zing has kept symptoms at bay.
All in all, very happy and my teeth feel great!
Miss
Only used 1 flavour so far but if the lemon is an indicator, then its s winner. The lemon is lovely & leaves a great taste in my mouth
Louise G.
Great flavours and have noticed fewer mouth ulcers since using
Gillian T.
Great flavours, will need to see how the whitening does over the next month or so.
Kate M.
I’ve only tried the lemon flavour so far - I was sceptical about different flavoured toothpastes before trying it but it’s surprisingly nice! Looking forward to trying the other flavours and will definitely get this one again.
Kim B.
Fantastic toothpaste!
Teeth her lovely and white.
Love the flavours especially the lemon and apple and kiwi.
Macey M.
Lovely flavours. Can feel the difference in tooth sensitivity so will keep using.
Elizabeth W.
Good taste, prefer that it doesn't froth like other toothpastes
J B.
Tastes great and leaves teeth feeling beautifully clean!
Peace of mind knowing no nasties lurking within. Love it.
Kassi E.
I was sceptical but I really love this toothpaste. It’s made a genuine improvement to my teeth, they’re whiter and feel cleaner. I was prepared to dislike the fruity flavours but they are so mild and lovely I will definitely be purchasing again.
Mrs A.
Fine so far, mint is quite mild, haven't had a chance to try the other flavours, can't say I've noticed my teeth being any whiter.
Celia D.
Very happy with Zing - love the various flavours, it’s a nice change from boring mint. Not overly foamy so no need to rinse either.
Ash L.
Having used other hydroxyapatite toothpastes for some time, these definitely are kinder and gentle on the teeth, coming in an array of amazing flavours. Happy customer!
Amber P.
Absolutely love ZING. The flavours are amazing, and my sensitivity has really reduced since I’ve been using it as well. I definitely won’t be going back to my old toothpaste. The taster pack is fantastic. Especially since it’s so hard to choose a favourite from the amazing flavours!
Jennifer
Fantastic toothpaste. It's gentle but effective and I've really noticed a lightening in the colour of my teeth - as an avid black coffee drinker, this is no mean feat.
Emily jane B.
Fantastic toothpaste suitable for all the family. My sensitive teeth have improved dramatically and teeth feel super clean. My son dislikes most toothpastes and loves the apple and kiwi flavour - will definitely order again! Thank
Helen G.
My teeth have never been so white or felt so clean - well not since I was young anyway. I love the flavours although mint is my favourite for the morning clean. It is rather expensive for a 73 year old pensioner but I'm trying to look after my teeth myself as we can't get an appointment with a NHS dentist. Zing seems to be good for my gum health also. Thank you!
Susan T.
I really like this toothpaste as it’s not too strongly flavoured
Maxine R.
My son hates mint and ZING means no more fighting about cleaning teeth. RESULT!!
Kirsty M.
I bought the starter pack for my daughter who is very picky to toothpaste taste, as a family we all tried the flavours, lemon and mint are our favourites so far and loving the new whiter teeth and great flavours
Wendy L.
My teeth look and feel so much cleaner with this toothpaste. I’m completely blown away and I’m a total convert! Highly recommend.
Peter B.
No sensitivity and great clean. Love the flours, my 11 year old particularly loves the peach. Great product
Juliet M.
Amazing flavours, cleans and really does help to whiten stained teeth and above all hoorah for being the first product I've found that doesn't irritate the skin in my mouth and cause it to peel!
Vivian M.
Makes my teeth feel stronger and cleaner !
Tina C.
Truly does what it says on the tin (or tube!). Teeth are whiter, no sensitivity and good knowing it’s not full of harmful products
Julie A.
Wasn’t sure I would like the lemon one but by goodness it is so zingy and leaves your mouth feeling lemony fragrant all day.
Sarah
Really happy with this. I’ve been suffering recently with really bad sensitivity on certain teeth. This seems to have removed part of it, and I’ve only been using it for 2 weeks. I’m hoping with more use it will continue to improve the sensitivity on the worst of my teeth.
Rebecca D.
The soft lemon tastes amazing and we noticed our teeth getting whiter within just weeks!
Lesley R.
Great toothpaste with unique lovely flavour and fresh cleaning.
Mr
Absolutely love this product & I enjoy the various flavours.
Graeme P.
Tried the Zing Starter Pack recently, and I have to say it’s a refreshing change. From the moment it arrived, it felt like a considered product. The packaging is simple but smart, and all four tubes arrived in perfect condition.
The toothpaste itself? Surprisingly pleasant. I left the Original Mint until last as I thought I wouldn't like the other flavours as much, but I ended up enjoying them all equally. Not one of them is overpowering or disgusting. It cleans well, and doesn't foam too much—a problem I've experienced with a lot of other brands as it often makes me retch.
If you're looking to switch up your oral care routine with something that’s straightforward, well-made, and a bit more enjoyable to use, the Zing Starter Pack is well worth a try. The only real downside for me is the price.
Jamie G.
Teeth feel stronger
Alison
I’ve tried the mint so far and I love it. Great taste and nice texture (no grittiness, foams well). After struggling to whiten my teeth for years, I’ve been using this for only a week and can already see my teeth are less stained.
