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F*ck Cancer.

You shouldn't have to brush with Titanium Dioxide.

Switch to a clear paste, free from dodgy dyes.

Titanium Dioxide is a suspected carcinogen, found in paint and banned in food by the European Food Safety Authority.

It's used to make toothpaste look 'white'.

(Spoiler, toothpaste isn't naturally white.)

ZING is free from Titanium Dioxide, forever.

Because we've got your back.

And your mouth.

(Read more on the ban on Titanium Dioxide here.)

It's time for an Upgrade.

Fast whitening. Repairs enamel. Stops sensitivity.

A formula for the best version of yourself.