Sensitivity occurs when enamel is eroded and the the underlying layer of dentine is exposed.

Enamel, once gone, doesn't come back, so it's incredibly important to proactively take care of our enamel with the correct toothpaste.

Total Sensitivity Protection, with ZING.

ZING. Powered by Hydroxyapatite.

ZING uses the latest technology and science backed ingredients to repair enamel and stop sensitivity. One of these ingredients is called Hydroxyapatite, one of the most important minerals in the body: this is because over 90% of our enamel consists of Hydroxyapatite. 

3 Reasons to brush with Hydroxyapatite.

- Repairs Enamel.

- Restores Gloss.

- Reduces Sensitivity.

So, how does it work? Well, when you brush with Hydroxyapatite it binds to your teeth helping to fill tiny holes in your enamel.

This in turn strengthens the enamel, restores natural-looking gloss to white teeth, and reduces sensitivity.

Enamel, once eroded, can't grow back – so it’s incredibly important to look after the enamel you do have.

If it’s so important, why isn’t it in every toothpaste?

Hydroxyapatite is a truly next-gen ingredient and works incredibly well to reduce sensitivity and strengthen enamel.

Unfortunately, it’s not cheap. That means you won’t find it in many common supermarket toothpastes.

If you want to find out if your toothpaste contains Hydroxyapatite, just check the label.

And if you’re someone that struggles with sensitive teeth, or weakened enamel, we recommend brushing with a Hydroxyapatite toothpaste for a 6-8 weeks.

ZING contains Hydroxyapatite to repair enamel and stop sensitivity.

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