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Whitens, fast. Repairs enamel. Stops sensitivity.
No dyes, no nasties. Cruelty-free. Recyclable. Neurodivergent-friendly. Made in the UK.
It's toothpaste, but magic.
Join 7000+ happy UK customers today.
"I've been a dentist for 25 years. I've never been this excited about a toothpaste."
There's a reason dentists love us. Upgrade your toothpaste today.
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Not like the big brands.
No cruelty. No nasties. No nonsense.
Vegan-friendly, cruelty-free and 100% recyclable.
It's toothpaste, but magic.
We're not like the big brands.
Look good, feel good.
Our science-backed formula, in 4 bestselling flavours.
100% Cruelty-free. Made in the UK.
Free from the animal fats found in most big brands.
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