Jonathon K.
Great taste, great feeling, whiter smile
Megan L.
My teeth have never looked and felt so clean, won’t be using anything else.
Nuala D.
This toothpaste is expensive but I can see the difference in quality from normal store brands and my teeth have got significantly whiter.
Mrs R.
Fab toothpaste! I won't use anything else now.
Hollie W.
Great toothpaste, have noticed teeth are whiter. Love that it is made in UK
Keeley M.
Great product my teeth are whiter than ever would 100% recommend
Peter H.
Toothpaste is a nice taste and hopefully over time I will see some positive results with whiter teeth.
Owen D.
This toothpaste actually works! Believe the hype my teeth have never been cleaner or whiter!
Rosaline B.
Taste is nice but I think I need the stronger whitening one.
Zena Y.
Absolutely love this toothpaste, I can see that my teeth look visibly whiter and they definitely feel cleaner and the taste is great.
Nicola B.
Lovely mild mint taste and doesn’t strip my mouth
Vladimira O.
We love this toothpaste
Charlene W.
Fantastic experience. You can actively see the difference after using this for a week or so.
Marie A.
Really like this toothpaste and my hygienist is equally happy
Sarah L.
love this toothpaste, but not very minty.
Susan M.
Really good toothpaste my teeth have improved in colour and my gums are much better
Pat O.
Nice toothpaste to use gentle not overpowering taste but really does a good job cleansing the teeth. Does seem to have brightened my teeth - wouldn't say dramatically but will continue to use as hoping the effect will continue improving.
Belinda H.
I love this toothpaste! I purchased the mint flavour. It really helps with sensitivity. I absolutely love the fact that it's great for enamel as thats my biggest concern. As for whitening, all I can say is that my teeth look brighter, I expect I might have to use it for longer to get whitening results but I'm ok with that. I will continue to use this toothpaste and would highly recommend it.
Claire F.
I was sceptical after spending small fortunes on whitening and cleaning products. Thought 12.99 bit pricey but tried it now I’m not saying it whitens over night it doesn’t but my teeth and gums have never felt cleaner and my teeth are definitely looking less yellow rhan they were bought third time
Lynne M.
Fresh minty taste, teeth feel really clean.
Caroline S.
It works!
Was sceptical but I have noticed whiter teeth with this product so highly recommend
Gillian D.
Makes your teeth feel really clean.
Allison C.
I’ve been using this for a few weeks and think my teeth are whiter and cleaner.
Angel B.
The toothpaste mint, cleans teeth well. Seen whiter, less stains over the last few weeks. Nice flavour. Overall satisfactory product.
Linda
Brilliant in every way!
Sharleen H.
Great toothpaste whole family uses it and keeps the teeth nice and white
Claire G.
Great tasting toothpaste, made my teeth feel really clean & fresh!
Ken M.
Nice tasting toothpaste doesn’t lather up like other brands because no ssl a great all around experience
Mrs H.
Love it, great taste, brilliant results!
Catherine T.
This toothpaste is great! My teeth are less sensitive, feel smoother & are definitely whiter. I’m very pleased to have discovered Zing!
Helen G.
Really pleased with my toothpaste. My concern was that it would not keep sensitivity at bay but it has!
Emily J.
I really like the gental whitening that this toothpaste achieves through removing surface stains. I would love it if they brought out an extra minty version as my mouth doesn't taste as fresh as it does when I use oral B so I alternate between the two.
Jenny R.
I have been using Zing for about a year now. My teeth previously were hyper sensitive and my gums used to bleed when I brushed. I was attracted to Zing because it repairs enamel and I figured that would help with my sensitivity.
Almost immediately both problems were solved! No more bleeding gums and no sensitivity either.. I had been using a major brand recommended for tooth sensitivity to minimal benefit. Now it’s Zing all the way! Regular mint is my favourite.
Joanna J.
I have been using Zing toothpaste now for the past three weeks and my teeth are definitely looking brighter! It has a great taste and I can feel the positive effects just after three weeks! I highly recommend you try it!
Lucy B.
Great product, will be setting up a subscription!
DEBRA H.
Fantastic would highly recommend !! The best iv tried....
Leah i.
My whole family love Zing, great for kids and adults!
Stephanie O.
I’ll never go back to any other type of toothpaste. I love the subtle taste and it leaves my mouth feeling clean fresh. I love knowing it doesn’t have nasty carcinogens and that it helps to repair enamel. 10/10!!!
Julie S.
Teeth are a bit whiter, been using for 4 weeks. Does leave a bit of an odd coating in my mouth! Pleasant taste, I went for mint.
Grace R.
Really love the taste and my teeth are noticeably whiter!
Suzy N.
Well!...I have just finished mint tube and my teeth are actually a shade lighter.....I never ever expected that but the hype got me, I have since ordered a deal on strong mint one, had a teeny accident at checkout and paid too much! Got in touch and got Lucy! What a fabulous responsive email! Excellent customer service and felt like she was a friend! You can tell it's a family run business...love it! Will go back!!!
Syed Haider A.
Really nice
Nicola v.
Fast delivery. Lovely toothpaste.
Rachelle P.
At first I wasn’t sure then after a couple of days my mouth felt super clean and my teeth were shining. Also no sensitivity which is what I was also worried about.
Helen H.
Zing (minty) toothpaste decent enough toothpaste, not to hot for younger mouths but tastes nice and fresh. Wouldn't say we noticed much difference in whiteness or cleanliness of teeth or felt the benefit of cavity protection/prevention. Was as good as any other toothpaste, not sure any of xtra benefits, if we had them and haven't really noticed warrant the price tag though. Nice toothpaste but not in our budget range.
Gemma M.
I have very sensitive teeth and being older my teeth are beginning to show more discolouration. The sensitivity issue is slightly better than it was - better than when I used one of the more popular sensitive brands. Not sure yet about the discolouration, but visiting the dentist soon so if they notice…
Kate B.
The toothpaste tastes nice and leaves teeth feeling smooth. It does not foam as much as regular toothpastes though and the price makes it a luxury item. That’s why I haven’t given it 5 stars.
Mark G.
I was using an alternative eco toothpaste before this but my teeth were slowly getting more stained. This seems to have brightened the white over the past month. I still have some stubborn stains but overall they look better.
Taking off a star for the price, it's a little high for a toothpaste, and I think they could work on an eco dispenser and packaging to stop with the bathroom landfill.
Maureen A.
Brilliant toothpaste! I tried the mint and loved it.
Kellie T.
So clean your feel like you’ve been to the hygienist.
Love the packaging and ingredients
Karen H.
Great toothpaste!
Katy L.
It’s still quite early to tell, but my teeth do seem whiter and I’m not getting any sensitivity.
Dan L.
Exceeded my expectation. Didn’t think it would be as good as it is
Lily H.
Seems good! Gums no longer seem to be sore. Can't comment on whether it remineralises teeth but so far so good
Sarah L.
Love the taste, not too overpowering and feels great after like you’ve just been to the dentist
Jade B.
My teeth look so much better, this toothpaste has done something special to the enamel
pam A.
Love the mint and the way it makes mymouth and teeth feel
Lynn J.
The best toothpaste I have ever used. Tastes amazing and my teeth feel amazingly clean
Nicole T.
Love this tooth paste
Naomi J.
Really love the flavour
Karen D.
In my early 60’s and always had naturally whiter the average teeth but after years of black coffee and occasional red wine I noticed they were looking less so. After 4 or 5 days I could see the difference, the staining gone. Very happy. My son doesn’t like mint toothpaste and really likes the strawberry flavoured one.
Geraldine S.
Love this. Used to use another premium brand that was more expensive but this is better.
Ann Marie K.
I bought this toothpaste on recommendation . Most toothpaste that promise a whiter smile don’t deliver but Zing definitely lives up to the hype.
Not only does it dissolve stains it also protects enamel and helps keep the gums healthy too .
Zing is a five star product which I would recommend anyone to try . I have it on subscription which can be paused at anytime and comes well packaged and delivered via Royal Mail
Jane M.
I have the mint flavoured version of this toothpaste. Cannot get my head around any other flavours although I am sure they taste amazing.
My teeth are looking fantastic, even the dentist says my oral hygiene is excellent. Would recommend
Amber H.
Leaves teeth feeling very clean and smooth. I like that it has both hydroxyapatite and fluoride, and no SLS. Not sure it's done much whitening but will be buying more.
Allison M.
Absolutely love this toothpaste and my dentist says it has really reduced the tartar build up on my teeth
Kristy W.
Love this toothpaste. Minty fresh and helped with the coffee stains!
Sarah G.
Not sure its much better than cheaper options. The tube isn't great for getting all of the product out.
Amelia W.
Fresh and healthy, Shall be ordering more
Malgorzata K.
Mouth feels fresh and I have noticed a nicer colour to my teeth!
Jasvir S.
Great minty flavour and teeth look clean and sparkle. I feel this helps keep teeth white and prevents daily staining from tea, coffee and curries. I have a few tubes to get through. Good strong floss as well which I will also repurchase
Dylan G.
Brilliant toothpaste, no more sensitive teeth!
Laura H.
So far I am seeing improvement in the shade and health of my teeth and gums. I suffer from cobbling and mouth ulcers and they have not been present since using this.
P B.
Bright teeth and good oral hygiene, better than I have ever had. great stuff.
Stephanie T.
I have certainly seen a difference in whitening, even the veneers.
Wendy H.
Absolutely loving my zing mint toothpaste it really makes your mouth teeth and gums ZING, I would highly recommend to buy.
Amy S.
Lovely toothpaste, leaves teeth fresh & clean
Barry N.
Really helps sensitive teeth and tastes great
Gregory B.
Really surprised how this removes tea and coffee stains. Great toothpaste
Maria A.
I enjoy using it no results so far would prefer without floriude, Still using
Rupert A.
ZING Toothpaste: Simply the Best on the Planet. ⭐️⭐️⭐️⭐️⭐️
When it comes to toothpaste, most options settle for “good enough”—but ZING doesn’t just raise the bar; it completely redefines what dental care can be, earning its title as the very best toothpaste on the planet.
From the moment you brush, ZING feels different. It delivers a bright, invigorating freshness that doesn’t vanish minutes later—instead, it lingers, leaving your mouth clean, revitalised, and confident. Unlike harsh pastes that rely on artificial burning or overpowering chemical scents to mimic “clean,” ZING’s signature formula balances bold, natural mint brightness with a smooth, gentle finish that never stings or irritates. It’s freshness you can feel, without compromise.
What truly sets ZING apart, though, is how it cares for your teeth while it cleans. It uses a premium, low-abrasion mineral blend that lifts away stains—from coffee, tea, wine, or years of everyday wear—without scrubbing away precious enamel. It actively strengthens and remineralises enamel, helping to defend against cavities, sensitivity, and decay from the inside out. It doesn’t just clean your teeth; it protects them, long after you’ve put your brush down. These are facts!
ZING is also uncompromising on what it leaves out. No SLS, no harsh bleaching agents, no artificial sweeteners, and no unnecessary fillers. It’s vegan-friendly, cruelty-free, and formulated to be kind to gums as well as teeth—perfect for sensitive mouths, yet powerful enough for anyone who demands real results.
Beyond performance, ZING stands for something bigger: responsible care. Its packaging is thoughtfully designed to cut down on plastic waste, its ingredients are sustainably sourced, and every tube is crafted to deliver exceptional results without costing the earth.
Great toothpaste shouldn’t just clean—it should protect, delight, and do good, too. ZING does all of that perfectly. It’s not just another toothpaste; it’s the gold standard, and once you feel the difference, you’ll understand why it’s simply the best there is. White teeth in no time. Just buy it!!!
Mr S.
Tastes great, isn’t too frothy which is great because frothy toothpaste makes me gag.
Tracy R.
I’ve tried lots of sensitive toothpastes and this one is 100% the best for me
Rick W.
A very pleasant experience using this toothpaste! Decreased sensitivity and a very fresh feeling in the mouth. Whitening has started after a month of regular use.
The price is rather dear and the tubes are small. Fix those niggles and you will have a hit!
Louise C.
Fabulous taste and a quality product
Elizabeth D.
Went to the dental hygienist and my teeth were less sensitive during the clean with the cold water. I was delighted with the result. My teeth are in good condition look whiter and less sensitive. So glad to have tried this toothpaste. Can highly recommend
Laura H.
Nice, but expensive
Mary J.
Really good, I feel my teeth are whiter
Heidi p.
Nice flavour, nice packaging. Whether it has re-enamalled my teeth- how am I supposed to know? They're not any whiter, but will give it another go.
Martin C.
Only on the first tube but it seems to be working!
I like that it doesn't froth up like regular toothpaste.
Maxine C.
Really enjoying using zing and even my husband has decided to use it as he prefers the taste etc
Victoria N.
It is good but we prefer the lemon flavour
Gail S.
Mint is a good flavour & not too strong
Karen B.
Lovely taste and it actually works, just waiting for my hygienist to notice lol.
I’m a fan
