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Starter Pack

ZING. Enamel Whitening Toothpaste • 75ml / 2.6 fl oz

Please note this product is available for Pre-order while we restock.

Fast Whitening. Repairs Enamel. Stops Sensitivity.

Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in the UK.

Toothpaste, but magic:

  • Hydroxyapatite: A magic ingredient: repairs enamel + stops sensitivity + restores enamel's original gloss. The ultimate all-in-one.

  • Papain: Whitens teeth and dissolves stains, with low abrasion. 

  • Fluoride (1450ppm): Prevents cavities. Fights plaque. Strengthens enamel. 

  • FREE from Titanium Dioxide, a white dye and suspected carcinogen found in cheap toothpastes. (Learn more.)
  • FREE from SLS, a foaming agent and common cause of mouth ulcers found in cheap toothpastes.

  • FREE from animal fats found in cheap toothpastes. Vegan-friendly, cruelty-free and 100% recyclable.


It's Mouth Magic. Order Now.

30 Day Money-back Guarantee

Your toothpaste shouldn't have more air miles than you. ZING's unique formula is developed and manufactured in the UK with recyclable tubes and a significantly lower carbon footprint vs standard supermarket toothpastes.
Glycerin, Aqua, Hydrated Silica, Pentasodium Triphosphate, Aroma, Cellulose Gum, Cocamidopropyl Betaine, Papain, Sodium Fluoride, Stevioside, Hydroxyapatite, Menthol, Sodium Chloride, Tocopheryl Acetate. ZING is vegan-friendly and cruelty-free. 🫶
Many common supermarket toothpastes use ingredients derived from animal fats. Instead, ZING uses vegetable-derived, cruelty-free alternatives. We'll never test on animals: ZING is vegan friendly, cruelty-free, designed, developed and manufactured in the UK.

It's Mouth Magic.

Fast whitening. Repairs enamel. Stops sensitivity.

Order now.