Original Mint

Tastes great. Arrived quickly and great product

Love the fresh clean feeling. Not too many unnecessary bubbles, just makes my sensitive teeth feel like they have been thoroughly cared for. Thank you.

Really liking this toothpaste! The mint flavour is great and my teeth feel really clean after brushing and they are getting a bit whiter too, which is a plus! Will definitely be repurchasing when I run out :-)

A healthier alternative to my usual toothpaste- it keeps my teeth clean and healthy.

Absolutely astounded by the difference this toothpaste has made to my teeth. I was a little skeptical at first so just ordered the one tube.. since using that up I’ve bought a pack of 4. The way your tea and coffee stains disappear is magical! Love it!

It has whitened my teeth slightly & the taste is good but haven’t seen an improvement in sensitivity.

Great flavour and helps with sensitivity. Teeth looking whiter too.

Love the taste and texture of this toothpaste x

Works really well on sensitivity but do feel it’s over priced and the tube is horrible for trying to squeeze the last bits out. Also, were you seriously asking me to add a photo of toothpaste?! ‍♀️‍♀️

I love this toothpaste. Free from the nasty ingredients used in lots of other toothpastes. Gives me a great clean and finding my teeth are whiter too. I’ll stick with Zing from now on.

Love this toothpaste amazed to the see the hairline crack in one of my teeth almost unnoticeable now!

Great toothpaste, really impressed with it.

Lovely flavour and makes my mouth feel fresh

A lovely smooth toothpaste that is very nice and cleans beautifully.

As a retired dental hygienist, I can confidently say that Zing toothpaste is an excellent choice for oral care. It combines the benefits of both fluoride and hydroxyapatite, providing comprehensive protection and helping to strengthen weak areas in the enamel. Fluoride in Zing toothpaste works by arresting decay and enhancing the natural remineralization process. It incorporates fluoride ions into the enamel, forming a tougher, more decay-resistant mineral called fluorapatite. This helps to protect your teeth from cavities effectively. Hydroxyapatite, on the other hand, works through a process known as biomimetic remineralization. This means it mimics the natural structure of your teeth, actively repairing and restoring enamel where it's weakened. It’s also fantastic for reducing sensitivity, as it blocks the tiny microscopic tubules in the dentin (the layer beneath the enamel). These tubules are like tiny channels that can transmit sensations, so by sealing them, hydroxyapatite helps reduce discomfort from hot, cold, or sweet foods. Overall, Zing toothpaste provides a well-rounded approach to oral health, strengthening your enamel, protecting against decay, and reducing sensitivity—all in one.

Really pleased with this product . My teeth feel fresher and cleaner.

Really nice taste, teeth feel so clean afterwards & it definitely whitens a little! Worth the price.

Great taste. I haven’t noticed any difference with whiteness. Expensive.

nice taste easy to use -

Good toothpaste. Works well with my sensitivity, and the mint flavour is great, although it seems to be out of stock most of the time.

Love the very menthol taste , my teeth feel lovely and clean after brushing and no after taste no sore mouth either will defo keep using also a little goes along way .

Good toothpaste and fresh

It’s taken away the staining in my front teeth! I thought that would never shift!!

Lovely taste, mouth feels so fresh after using and love the fact that it doesn’t foam like regular toothpaste

Great tasting and has settled my sensitive teeth down so much I don't worry eating hot or cold food, in fact I have rediscovered ice cream and it is amazing...

Seems ok. Early days yet. Haven’t noticed any whitening but it tastes fine

Love this toothpaste! It has a gentle mint flavour, cleans well and so far has been good for my sensitivity.

Early days yet, prompt delivery, not as minty as others to soon to tell if it keeps teeth cleaner and helps sensitivity like my normal toothpaste. On the pricey side for the amount you get.

LOVE this toothpaste. My teeth look whiter and are now protected against cavities which is great

zing! so tasty nd works too with yellow teeth

Seems good. Hasn’t changed my life though!

Really good toothpaste. Not too minty and knowing there's no nasties but there's still essential fluoride is really great!

great toothpaste, gentle flavours, good for the teeth and enamel with hydroxyapatie and sufficient level of fluoride to prevent cavities. Packaging also environmentally friendly. Would like to buy more mint multipacks but seems to have run out at the moment!

So far so good, we’ve tried the mint. Everyone one in the family have been converted. Next stop citrus flavours!!

I really like this toothpaste. It's not too strong in flavour and doesn't foam up as much as regular toothpaste. My son really likes it. He is trying all the flavours to pick his favourite. So we can order more. Will defo buy again

Would be 5 stars if the price was better! Seems decent toothpaste. But £10 for a small tube a bit pricey!!!

Lovely toothpaste. Teeth feel Super clean after use. One star less reflects the fact that I prefer my toothpaste to taste more strongly minty. But that’s personal preference- will be buying again!

My child cries over every single toothpaste but he uses this one without complaint. Success!!!

I love this mint toothpaste. It’s perfect for the whole family giving you a minty fresh taste without being overpowering. My favourite mint toothpaste by far

Really love the ethos behind this toothpaste, the fact there is no SLS or titanium dioxide. Love the funky packaging and different flavours. I'm really enjoying the mini flavour, can't wait to try the rest now.

Great organic, authentic tasting mint toothpaste! Such a welcome difference compared to other brands - will never go back!

It's a really nice mint. have compared to my previous sensodyne and the sensodyne tastes way more chemically and actually in hindsight not very nice. This tastes way nicer, more natural, but also helps with the sensitivity and enamel. very pleased.

Tastes amazing, works great, is super healthy, vegan-friendly, cruelty-free and recyclable. I mean genuinely, what's not to adore

OBSESSED WITH THIS WHITENING FORMULA ! Keep getting comments from colleagues at work about how white my teeth are, and whether I've done something to them! Have only been using for a couple of weeks, so can't wait to keep using! !!

AMA-ZING FOR MOTHER NATURE wanted to switch to a more eco friendly product - I work in sustainability and so many of the standard toothpaste options are impossible to recycle because of the mix of materials the tubes contain. I also tried toothpaste tablets (which are good for the planet because they don't have a tube at alll) but wasn't at all a fan of how they felt / tasted. So yeah, was trying to find a planet-friendly, natural alternative - and then these guys show up with a sexy looking tube + a product that tastes great and works well. 100% give it a try, it's really good.

BEST MINT EVERRRRR ! This tastes so good. honestly so good. it looks a bit different to 'normal' toothpaste because it hasn't got the ingredient that makes it white (which is carcinogenic apparently ???) so it looks and tastes more like a gel than a normal paste. In terms of whitening - I've had more comments in the last week than I've ever had in my life, so yea I'd say it works. Love it

THE BOMB . COM Love love love! Tastes so good, looks beautiful ! Love !

Best Mint flavour I've tried - will try the others!

Amazing! love the mint

Have been getting comments about how white my teeth look!

Looks great, tastes great, works well!

expensive but good

bought on a friend's recommendation. v nice

OBSESSED! Love this stuff.

If you buy one thing today, make it this. Blown away.

my bathroom looks so good with these in

My partner bought this for us and it's a winner

Good products, taste great!

SO GOOOOOOD!

Looks so classy in my bathroom

Does everything you want from a toothpaste while tasting delicous!

i love !!

tastes great, and vegan :)

Very pleasant taste, better than normal mint

intrigued by the idea and pleasently surprised!

Foams up less than 'normal' toothpaste but tastes nice

expensive but worth it. works really well as a whitener and nice and healthy

This stuff is the bomb :)