Whitens, fast. Repairs enamel. Stops sensitivity.
No dyes, no nasties. Cruelty-free. Recyclable. Neurodivergent-friendly. Made in the UK.
It's toothpaste, but magic.
Join 7000+ happy UK customers today.
Your enamel's never looked better.
Now that's something to smile about. Join 7000+ UK customers today.
Not like the big brands.
No cruelty. No nasties. No nonsense. Vegan-friendly and 100% recyclable.
Loved by dentists. Cruelty-free & Vegan. 100% Recyclable. Made in the UK.
Look good, feel good.
Our science-backed formula, in 4 bestselling flavours.
100% Cruelty-free. Made in the UK.
Free from the animal fats found in most big brands.