Soft Lemon

Tastes delicious, no minty gross taste but still tastes fresh. I have a sensitive and some popular toothpastes make the skin inside my mouth peel - this never does that. It also doesn't leave that gritty/cringe feeling when teeth grind together. Good toothpaste, will buy again.

I love the taste and the way my teeth feel after a clean. As for whitening, I have noticed no improvement but I guess my old ivories are past it. This product has become my favourite toothpaste.

Great toothpaste. Does exactly what it says, has really helped my tooth sensitivity and teeth are brighter & whiter than before. Thank you Zing!

Brilliant toothpaste, a little goes a long way. My teeth feel really clean and whiter after use. Would highly recommend. Thankyou Zing!

I’m 46 & having gone through menopause & various other illnesses, my teeth were starting to suffer. They were very sensitive & starting to thin. The enamel was wearing away & I was starting to have to spend a lot of money at the dentist. I was also unable to enjoy the foods I once did, due to sensitivity. My teeth are so much better for using Zing. I feel more comfortable smiling for photos, like the one taken yesterday & I am able to enjoy cold & crunchy foods once again, my teeth feel much cleaner & the toothpaste tastes great.

I was a little bit doubtful about lemon flavour but I really love it ! The stains on my teeth are less and my teeth are a little whiter . I have a very sore mouth due to cancer treatment and have found this gentler than regular toothpaste ❤️

Love the taste!

I originally wanted this toothpaste for myself. My family however had other ideas and I found that it was being shared amongst all of us. Everyone was unanimous in their praise and I have been commanded to get some more.

Left my teeth feeling fresh!

So lovely to have a fresh fruity taste left rather than the normal mint, so glad I found this toothpaste

My daughter says it’s her favourite toothpaste now. She prefers it to the apple flavoured one. She hates minty toothpaste and really appreciates having more fruity flavours available. I only wish it was more affordable !

I love it!

Love finding healthier & more sustainable products. Tastes & feels really nice, though would like more mint, looking forward to seeing more results over time!

Love, love, love. I use the mint refreshing taste and so far is helping with sensitive teeth ☺️

I was a bit worried about the unusual taste as everything I've tried before has been minty but try it once and you're hooked - it's lovely! I can't vouch for any of the other claims yet as I haven't been using it long but the taste and feeling is great - and it's not too frothy which I also really like. 5 out of 5 so far!

Love the taste and as good as Sensodyne if you have sensitive teeth

Noticeable reduction in sensitivity and teeth are whiter since using Zing. Tastes great too.

I've been searching for years for a non mint toothpaste and finally I've discovered Zing Lemon. Not only does it have a lovely fresh flavour but it actually does what it says it will. My dentist is really pleased with my improved dental health. It would be really good to have a mouthwash with the same flavour??

Have really enjoyed the flavour of this toothpaste & am very pleased with the lightening of my teeth.

It's fine but not a replacement for sensitive toothpaste, so if you have sensitive teeth I wouldn't use it.

Really like the apple and kiwi version, mild taste, much better than strong mint. Seems to help the sensitivity somewhat.

It does what it says on the tube!! It Zings! Zing describes the tingle when brushing with this toothpaste! And because it is like jelly, some always seems to cling on inside and it is hard to actually finish a tube! I also like the ethos of the company- no toxic colours!!

I love Zing toothpaste! I’ve tried all the flavours (except mint) and I think lemon is my favourite!

I've been using Zing for about a month... I had used a mouth wash that had stained my teeth so I was looking for whitening that also offered some help for sensitive teeth. I had been using Sensodyne rapid relief but it doesn't whiten. Really pleased with how this has worked for me, not only are my teeth whiter and it removed the staining. I have just got back from the dentist and the scaling is something I truly dread because of the sensitivity but I am amazed! I tolerated it so much better than usual. My dentist even commented on how well I did as I usually have to stop her a few times but she got right in there today and there was only one tiny area that got me this time. I'll continue using Zing and hopefully that will be okay next time. I shared that I was using Zing. She's going to look into it.

Really happy with this toothpaste recommended for vegans by my hygienist. The taste is subtle but fresh and I’m sure my teeth look a little whiter. Will try the other flavours too.

Wow! Well even after reading the reviews I was a little sceptical! Surely all toothpastes are the same! How wrong I was! My mouth feels great and my teeth have never felt so clean! Best of all, when I brush I don’t look like I’m eating a ton of washing powder! Definitely sticking to this one! Next flavour coming up!

Love it!!!! Best toothpaste ever!!

Receding gums and radio therapy had made my mouth extremely sensitive and using normal toothpastes were just too harsh. The mild lemon flavour is perfect and still leaves my mouth feeling fresh and clean, plus reducing my overall sensitivity. I won’t use anything else now

I'm enjoying using this so far. I like the taste and it makes my teeth feel smooth as if I had just had a polish.

Amazing taste, can see it working after a week.

Liked the taste

this is the tooth paste of all tooth pastes my mouth feels fresh and clean and the change from mint to lemon makes such a refreshing difference.You all need to give this a go.

On a subscription so as always, it’s a great product.

Fantastic. Soft lemon is a great name for this - it is softly lemony. The whitening is really gentle and I’m impressed with how much whiter my teeth are. I’ve been able to stop using sensitive toothpaste!!

I love this toothpaste. My teeth have never been so white and smooth and my mouth so fresh after brushing.

Absolutely blown away by the results! I have naturally quite white teeth but I drink about 2l of green tea every day, which leaves yellowish brown discolourations. After only using Zing for a couple of days, the discolourations are all gone and my teeth are perfectly white. Friends and family all point it out to me how white my teeth are and ask if I had a professional bleaching.

Love Zing toothpaste. Its brightened up my teeth , tastes lovely and lasts a long while. Mouth feels fresh longer too.

Great tasting toothpaste that is also leaving my teeth looking bright! Love it.

This toothpaste tastes nice, not too lemony .

I bought the lemon flavour for my daughter as she isn't a massive fan of mint and I'm glad to say she loves it. Tooth brushing time is no longer a drama as she enjoys the taste and it makes the whole experience an enjoyable one. Thank you, Zing!

The soft lemon flavour is just right, refreshing without being overpowering. I've only started using it recently, but it seems to do the job re cleaning and sensitivity.

Great toothpaste my teeth are definitely whiter and less sensitive

I never write reviews, let alone for toothpaste but this deserves a special mention! I tried this for its gentle ingredients (as I have many toothpastes over the years so my expectations were low); I was dubious about how fresh my mouth would feel with lemon rather than mint flavour, but I was pleasantly surprised. I've been using for a month now - my teeth feel really clean and I am seeing some whitening too (which I have never had with whitening toothpastes in the past - and I've tried many). Setting up a subscription now!

I was reticent about choosing a lemon toothpaste, but oh, how wrong I was to have hesitated. The taste is divine, a true and fresh real lemon flavour, and it's making so much difference to the look and feel of my teeth, and my mouth in general. I will never look back now, it' Zing all the way!

Ive always detested mint toothpaste and yet i want the best clean and whitening i can find. This definitely fits the bill. The flavour is subtle enough that it doesnt taste artificial, sugary sweet or acidic but leaves a pleasantly fresh, just brushed feeling for a good while. I love the feel of my teeth, glossy and squeaky clean, no more harsh abrasives. I couldn't go back to high street brands even if i wanted.

Lovely, fresh flavours which are very natural, not artificial. Cleans and whitens really well. Will definitely be ordering again!

Great taste and results, very happy with purchase

Delicious! I have always hated minty toothpaste, so finally finding this fruity and effective paste is a joy! At last, brushing my teeth is something to look forward to.

Love this toothpaste! Had a nice flavour without being overpowering. Helps with sensitivity and repair of enamel to help my teeth strong and healthy and best of all they have whitened! This toothpaste actually works!!

I like the toothpaste but my husband loves it more than me as he hates mint smells. I’m so glad that I managed to find a toothpaste for sensitive teeth plus whitening but not mint!

Nice

I would normally choose mint but it had sold out! So I reluctantly ordered the lemon, because I really wanted to see what all the fuss was about. The lemon flavour really is soft, not too tangy just perfect, and my teeth felt dentist clean!! I will never change toothpaste now, Zing forever!

I was surprised with this toothpaste. It tastes great and I can actually see my teeth getting whiter

Really love how clean my teeth feel after using this, and I love the flavour as someone who struggles with typical mint toothpastes - I will definitely be buying more in the future. I do wish it was more obvious in the marketing that it contains menthol, as that was a bit of a surprise, but that's my fault for not reading the full ingredient list!

Helps a lot, so much gentler, glad I got it

Love everything about this toothpaste

I love this toothpaste. Not only does it not contain ingredients that can cause cancer, it's 100% recyclable (a big thumbs up for me) and it tastes great!

Zing lemon is brilliant. After 2years of searching for a toothpaste without mint and SLS I have finally found the perfect one. I have Lichen Planus and all other toothpastes I have tried make it worse. However Zing improves my condition and reduces my sore mouth greatly. It is amazing.

I love the clear gel, it shows me that it’s natural as toothpaste is not naturally white!

Wow! What a flavour! The fresh zing of soft lemon is everything I need on my life, I bought it as a wild card flavour and I am so pleased I did. I will be buying more as well as the other flavours to try!

A friend suggested I try Zing toothpaste and so I chose the soft lemon flavour. It smells and tastes lovely and lemony but best of all my mouth feels great and my teeth feel really clean after using it. Think I’m going to try Apple Kiwi next and will post another review after that. Love the packaging and it looks pretty in my bathroom.

Lovely lemon flavour - tastes great!

If you love lemon, you'll love this. citrusy, fresh, uplifting, zingy. love it.

Tastes as good it looks. This stuff is fantastic - tastes amazing, really different and feels like a big upgrade on the Colgate I use to use before! Whitening is a strong plus - been brushing for 2 weeks and can already see a difference. Would recommend trying all 4 flavours - I love the Lemon but my housemate can't get enough of the Peach. Enjoy!!

OBSESSED WITH THIS STUFF !! HOW DOES IT TASTE SO GOOD?? WHY HAS NO ONE DONE THIS BEFORE?? GAAH I NEED MMORE

good whitening, really nice taste

this stuff tastes delicous, works well

whitening works really well

YOU HAVE TO TRY IT!! love it, my new favourite

bought as a gift for my girlfriend and she loves it

bought for the health benefits but tastes really good

I'm a dentist and I brush with this stuff. Titanium Dioxide and SLS-free in one product is great. And it's delicious!

bought for the flavour, will stay for the whitening. defo works

have been brushing with zing for a month now and my teeth are noticeable whiter. Tastes great as well

Good flavour, like it a lot

Was a bit sceptical of lemon as a toothpaste. I was wrong. This is good

Bought this for my partner because of a recommendation. very nice

super healthy, super delicious. LOVE!

packaging is great, flavour is even better

love love love!!!

not cheap but very good

Pretty good stuff tbh

unreal !